Korean fashion, beauty and culture, in English
PAP MAGAZINE is a digital magazine based in Seoul and Milan. Editorials made with creative teams worldwide, plus fashion week, brand collections, celebrity style and beauty trends — reported in English.
Pepero Bus and Marching Band Take Over Seongsu
Label It, Dip It, Own It: Your Very Own Maker's Mark
Tissot PRX Lee Dong Wook Edition Takes After Wookdong-i
Operation Save Karina Begins at MLB Winter City
What Stories Are Hidden Inside Your Bag?
360 Years of Italian Heritage Meets MAN ON THE BOON
Kinder Garten
Joaquin Phoenix Stars in Gentle Monster's Intelligent Eyewear Teaser
We Unboxed the Lucky Pouch Idols Receive After The Show
Julianne Moore Dances on a Disco Floor in the Alps
BE ON TIME Lands in Brooklyn
Karina Awaits in Hannam-dong
Sneakers Shaped by Time
Martine Rose to Lead Balenciaga's New Era
The Nail Artist Behind Chappell Roan and Rosalía's Fingertips
Kim Yoo-jung Embodies Wellness as the New Face of Outdoor Voices
oftheblue: The Boy Group That Collects Sound
Why Sneaker Collaborations Are on Another Level Right Now
The Grey Sneakers Rosalía and IU Picked
Undercurrent Night
Pierpaolo Piccioli Leaves Balenciaga After 16 Months
Ahn Eun-jin and Jo Yi-hyun Visit CASA HERNO SEOUL
Choi San at HERNO's 10th Anniversary CASA HERNO SEOUL
TWICE's Momo celebrates HERNO Cheongdam flagship 10th anniversary
Wi Ha-joon Celebrates Herno's 10th Anniversary
Lee Sang-heon Explores the World of Yohji Yamamoto's Drawings
Yohji Yamamoto's Unseen Creative Journey Restored in Drawing Book
Arc'teryx unveils heritage and vision at first Media Day
Wearing Air: Hermès Captures the Shape of Wind
The YSL Beauty Makeup Behind Rosé's Golden Glow
Charles Leclerc Welcomes His First Daughter Bianca
Layers Of Self
Coperni Announces It Is Ceasing Operations
Lee Junho Meets the Elephant Inside the Boa
All Three Founders of HOORSENBUHS Gather in Seoul
Punk and Fantasy Stacked High on Top of the Head
OBEY FW26: Vintage Meets Modern Streetwear
Lee Dong-wook in Duvetica's Winter, Light and Urban
Kim Ji-won's Third Winter with Duvetica
Kim Ji-won and Duvetica's Third Winter
From BTS Jin to aespa, Stage Shoes by HARDWORKUP
Inside Byeon Woo-seok's Winter Wardrobe With ADERERROR
Kazuha Visits VIDIVICI BLACK PERFECTION Pop-up
JISOO Contributes Original Song to The Angry Birds Movie 3
POTRA
RESCENE Releases 'WITH' Music Video
The Photographer Who Turns the Apple Store Into Her Studio
Stars Leave Their Mark at Blue Dragon Film Awards Handprinting Ceremony
Founded in Milan in January 2018 and now headquartered in Seoul, PAP MAGAZINE runs a submission-based editorial model — work comes from creative teams around the world rather than a single in-house studio. More than 20 original editorials a month, published in nine languages.