Bottega Veneta has unveiled its holiday campaign, 'They Dance Too,' reflecting Creative Director Louise Trotter's vision. Julianne Moore takes center stage on a mysterious disco floor set against the Alps, dancing to Corona's 'The Rhythm of the Night.' The scene pays homage to the iconic final moment of Claire Denis' 1999 film Beau Travail.
The campaign marks the debut of Bottega Veneta's new Verde bag. Holiday-season pieces including the Baby Campana, Mini Knot Lock, and Andiamo Clutch also appear. The Verde bag is crafted with the signature Intrecciato weave, while the Baby Campana features soft calfskin for easy portability.
Louise Trotter sought to convey the brand's playful spirit through dance and music in this campaign. The disco floor serves as the perfect backdrop for capturing spontaneous, liberated moments. Julianne Moore's movements are natural and unforced, allowing the products to emerge organically within the choreography.
An Alpine disco may seem incongruous at first, but that unexpected pairing delivers a refreshing visual thrill. Luxury need not always shine in stillness. This holiday season, what rhythm will you choose to fill your year-end celebrations?
The campaign marks the debut of Bottega Veneta's new Verde bag. Holiday-season pieces including the Baby Campana, Mini Knot Lock, and Andiamo Clutch also appear. The Verde bag is crafted with the signature Intrecciato weave, while the Baby Campana features soft calfskin for easy portability.
Louise Trotter sought to convey the brand's playful spirit through dance and music in this campaign. The disco floor serves as the perfect backdrop for capturing spontaneous, liberated moments. Julianne Moore's movements are natural and unforced, allowing the products to emerge organically within the choreography.
An Alpine disco may seem incongruous at first, but that unexpected pairing delivers a refreshing visual thrill. Luxury need not always shine in stillness. This holiday season, what rhythm will you choose to fill your year-end celebrations?
FAQ
Who stars in the Bottega Veneta 2024 Holiday campaign?
Julianne Moore stars in the campaign. She dances to Corona's 'The Rhythm of the Night' on a disco floor set against the Alps, paying homage to the final scene of Claire Denis's 1999 film Beau Travail.
When was the Bottega Veneta Verde bag unveiled?
It debuted in the 2024 Holiday campaign 'They Dance Too.' Crafted with the signature Intrecciato technique, it was presented alongside the Baby Campanella, Mini Knot Lock, and Andiamo clutch.
What is the concept behind the Bottega Veneta Holiday campaign?
Creative Director Louise Trotter designed it to convey the brand's playfulness and freedom through dance and music. The unexpected combination of an Alpine disco floor captures spontaneous, dynamic moments.
