The hidden stars of this campaign are the plush toys the models cradle like precious guests. Three varieties appear: bears, rabbits, and geese. Miu Miu created them specially for this season. Adorned with classic Miu Miu belts and ribbon details, the plushies carry the brand's identity intact. They serve to inject a cheerful twist into the otherwise solemn holiday tableau.
The models wear Miu Miu's signature pieces while holding the plushies close. Tweed jackets, knit vests, pleated skirts, and leather jackets are layered together. Cropped knits sit over white shirts, and studded headbands add a finishing touch. Miu Miu mini bags and loafers complete the looks. The styling shines by blending elegance with girlish sensibility.
The campaign captures exactly what Miu Miu stands for: playful luxury. The contrast between formal settings and adorable toys reveals the brand's wit. It is Miu Miu's unique language, holding both gravitas and whimsy at once. This winter, Miu Miu has reinterpreted the traditional holiday mood in its own way. Which plushie would you choose to hold close this season?
FAQ
What plush toys appear in the Miu Miu 2026 Holiday campaign?
Three types of plush toys—a bear, a rabbit, and a goose—appear in the campaign. Specially created by Miu Miu for this season, they're adorned with classic Miu Miu belts and ribbon details. Models carry them like cherished guests, making the toys the campaign's hidden stars.
What setting was used for the Miu Miu Holiday campaign shoot?
The campaign was shot in a grand townhouse filled with festive holiday decorations. Elegant interiors featuring Christmas trees and vintage furniture served as the backdrop, evoking the atmosphere of a home with generations of tradition.
What are the key styling elements in the Miu Miu 2026 Holiday campaign?
Layering is central: tweed jackets, knit vests, pleated skirts, and leather jackets. Cropped knits over white shirts are accented with studded headbands, while Miu Miu mini bags and loafers complete each look. The styling blends elegance with a girlish sensibility.
