Miu Miu has unveiled its Fall/Winter 2026 still and video campaign, presenting a powerful presence that shines through stillness. The campaign stars Hailey Bieber and model Xiao Wen Ju, photographed by Zoe Ghertner against the backdrop of blue nights, creating a mysterious and dreamlike atmosphere. Rather than confining femininity to a single definition, the campaign explores it as an ever-evolving sensibility, embodying Miu Miu's signature contemporary visual language.
The collection showcases a diverse range of materials including stretch poplin, washed double cashmere, leather, linen, tweed, and embroidered tulle, creating a romantic yet modern mood. Lingerie-inspired ribbon details add a delicate and sensual touch, while the Vivant Bag, Rendez-Vous Bag, and the iconic Arcadie Bag complete the lineup. Notably, the return of the early 2000s Bubble shoes evokes Y2K nostalgia, complemented by stretch leather thigh-high boots, refined slides, and 1970s-inspired eyewear that effortlessly blend past and present in Miu Miu's distinctive style.
Through this campaign, Miu Miu explores the multifaceted nature of femininity beyond mere fashion. The striking visuals set against the quiet night express how presence becomes even stronger in silence, revealing the free and independent identity of the modern woman. Captured through Zoe Ghertner's lens, Hailey Bieber and Xiao Wen Ju embody Miu Miu's new definition of femininity.
The collection showcases a diverse range of materials including stretch poplin, washed double cashmere, leather, linen, tweed, and embroidered tulle, creating a romantic yet modern mood. Lingerie-inspired ribbon details add a delicate and sensual touch, while the Vivant Bag, Rendez-Vous Bag, and the iconic Arcadie Bag complete the lineup. Notably, the return of the early 2000s Bubble shoes evokes Y2K nostalgia, complemented by stretch leather thigh-high boots, refined slides, and 1970s-inspired eyewear that effortlessly blend past and present in Miu Miu's distinctive style.
Through this campaign, Miu Miu explores the multifaceted nature of femininity beyond mere fashion. The striking visuals set against the quiet night express how presence becomes even stronger in silence, revealing the free and independent identity of the modern woman. Captured through Zoe Ghertner's lens, Hailey Bieber and Xiao Wen Ju embody Miu Miu's new definition of femininity.
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