미우미우, 헤일리 비버와 쥬샤오원이 함께한 2026 가을/겨울 캠페인 공개 — Cover

Miu Miu Unveils Fall/Winter 2026 Campaign with Hailey Bieber and Xiao Wen Ju

Miu Miu has unveiled its Fall/Winter 2026 still and video campaign, presenting a powerful presence that shines through stillness.

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Miu Miu has unveiled its Fall/Winter 2026 still and video campaign, presenting a powerful presence that shines through stillness. The campaign stars Hailey Bieber and model Xiao Wen Ju, photographed by Zoe Ghertner against the backdrop of blue nights, creating a mysterious and dreamlike atmosphere. Rather than confining femininity to a single definition, the campaign explores it as an ever-evolving sensibility, embodying Miu Miu's signature contemporary visual language.

The collection showcases a diverse range of materials including stretch poplin, washed double cashmere, leather, linen, tweed, and embroidered tulle, creating a romantic yet modern mood. Lingerie-inspired ribbon details add a delicate and sensual touch, while the Vivant Bag, Rendez-Vous Bag, and the iconic Arcadie Bag complete the lineup. Notably, the return of the early 2000s Bubble shoes evokes Y2K nostalgia, complemented by stretch leather thigh-high boots, refined slides, and 1970s-inspired eyewear that effortlessly blend past and present in Miu Miu's distinctive style.

Through this campaign, Miu Miu explores the multifaceted nature of femininity beyond mere fashion. The striking visuals set against the quiet night express how presence becomes even stronger in silence, revealing the free and independent identity of the modern woman. Captured through Zoe Ghertner's lens, Hailey Bieber and Xiao Wen Ju embody Miu Miu's new definition of femininity.

FAQ

Who participated in the Miu Miu 2026 Fall/Winter campaign?

Hailey Bieber and model Ju Xiaowen participated in the Miu Miu 2026 Fall/Winter campaign, photographed by Jo Geitner. Shot against a blue night backdrop, the campaign visually expresses powerful presence shining through quietude.

What are the key items in the Miu Miu 2026 Fall/Winter collection?

Key items include the Vivant, Rendezvous, and Arcadie bags, alongside the return of early-2000s bubble shoes, stretch leather thigh-high boots, new slides, and 1970s-mood eyewear. Features include stretch poplin, washed double cashmere, embroidered tulle, and lingerie-inspired ribbon details.

What is the concept of the Miu Miu 2026 Fall/Winter campaign?

The campaign explores femininity not as fixed imagery but as ever-changing sensibility. Themed 'presence that strengthens in stillness,' it visually expresses the free, independent identity of contemporary women shining through silence and quiet.