Film marketing is entering a new dimension. Sony Pictures and Google have teamed up to celebrate the upcoming release of Spider-Man: Brand New Day with an innovative digital campaign that hides the web-slinger throughout Google Maps Street View locations across New York City. Now you can explore the streets of New York and encounter the hero without leaving home.
From Spider-Man striking his iconic pose on rooftops to action-packed scenes of him battling The Hand on city streets, various versions of the character have been seamlessly integrated into real Street View imagery. This campaign, which blends physical space with virtual characters almost like augmented reality, demonstrates the evolving possibilities of film marketing in the digital age.
The film is set to release in Korea on July 29. Until then, audiences can enjoy hunting for hidden Spider-Man sightings across New York via Google Maps. Key locations like 29-2 39th Ave and 43-25 43rd St have been revealed for those eager to start their search. As the line between cinema and reality continues to blur, campaigns like this remind us just how exciting the intersection of technology and storytelling can be.
From Spider-Man striking his iconic pose on rooftops to action-packed scenes of him battling The Hand on city streets, various versions of the character have been seamlessly integrated into real Street View imagery. This campaign, which blends physical space with virtual characters almost like augmented reality, demonstrates the evolving possibilities of film marketing in the digital age.
The film is set to release in Korea on July 29. Until then, audiences can enjoy hunting for hidden Spider-Man sightings across New York via Google Maps. Key locations like 29-2 39th Ave and 43-25 43rd St have been revealed for those eager to start their search. As the line between cinema and reality continues to blur, campaigns like this remind us just how exciting the intersection of technology and storytelling can be.
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