Jennie Releases New Single 'Less Than a Lover'

BLACKPINK's Jennie has unveiled her new single 'Less Than a Lover', further solidifying her position as a solo artist. The alternative pop summer track, co-written and co-composed by Jennie herself, is characterized by the dreamy, ethereal atmosphere unique to warm summer nights. The song impressively captures the subtle emotions of a relationship that exists somewhere between friendship and romance through the evocative phrase 'Less Than a Lover'.

Jennie also participated in directing the music video, filmed against the backdrop of Spain, bringing her distinctive sensibility to the project. The video generated buzz even before its release for her chemistry with model Kai in the teaser, with the romantic narrative unfolding amidst exotic scenery maximizing the song's ambiance. Anticipation ran so high that heavy traffic temporarily disrupted access to the pre-save page shortly after it opened.

This single represents an important milestone in Jennie's journey as an artist building her own creative universe. Moving beyond typical idol music, 'Less Than a Lover' showcases her personal sensibility and creative capabilities, positioning itself as a defining sound of this summer.