Actress Kim Yoo-jung has been named the new model for New York-based athleisure brand Outdoor Voices. Her first campaign, shot with 〈DAZED〉 for its November issue, has also been unveiled. Kim's healthy lifestyle, built around working out and traveling, is a natural fit for what the brand stands for. In the shoot, she captures a wellness lifestyle through easy walks and slow breaks in downtown Singapore. Athleisure is a clothing category that combines the functionality of sportswear with the style of everyday wear.
The slides show a range of looks. A beige oversized shirt with a circle logo, a black headband paired with a blue crewneck sweatshirt for an outdoor vibe, a white crop top layered with a grey puffer jacket in a classic athleisure silhouette, and a yellow knit with brown shorts for a relaxed everyday outfit. Each look features the OV logo placed with restraint, maintaining brand identity without feeling heavy-handed.
A pop-up celebrating her appointment opens on Friday, November 6, 2026, for three days at Heights Exchange on B2 of The Hyundai Seoul. Along with the FW collection from the shoot, visitors can enjoy discounts, gifts with purchase, and interactive gift events. The official online store is also offering 10% off the pieces Kim wears for about two weeks.
Outdoor Voices is a New York-based athleisure brand known for its philosophy of balancing function and style. This campaign shows the natural overlap between Kim's daily life and the brand's values. Wellness life is not just about working out, but about embracing both ease and health together.
If you're planning to stop by Yeouido this weekend, why not check out Kim Yoo-jung's athleisure looks in person at the pop-up? What does wellness life look like to you?
The slides show a range of looks. A beige oversized shirt with a circle logo, a black headband paired with a blue crewneck sweatshirt for an outdoor vibe, a white crop top layered with a grey puffer jacket in a classic athleisure silhouette, and a yellow knit with brown shorts for a relaxed everyday outfit. Each look features the OV logo placed with restraint, maintaining brand identity without feeling heavy-handed.
A pop-up celebrating her appointment opens on Friday, November 6, 2026, for three days at Heights Exchange on B2 of The Hyundai Seoul. Along with the FW collection from the shoot, visitors can enjoy discounts, gifts with purchase, and interactive gift events. The official online store is also offering 10% off the pieces Kim wears for about two weeks.
Outdoor Voices is a New York-based athleisure brand known for its philosophy of balancing function and style. This campaign shows the natural overlap between Kim's daily life and the brand's values. Wellness life is not just about working out, but about embracing both ease and health together.
If you're planning to stop by Yeouido this weekend, why not check out Kim Yoo-jung's athleisure looks in person at the pop-up? What does wellness life look like to you?
FAQ
When and where is the Kim Yoo-jung Outdoor Voices pop-up store?
It runs Friday, November 6 through Sunday, November 8, 2026, at The Hyundai Seoul B2 Heights Exchange. The FW collection from the shoot will be available with discounts, purchase gifts, and interactive customer gift events.
How do I get a discount on items Kim Yoo-jung wore for Outdoor Voices?
Items she wore in the shoot are available at 10% off for about two weeks on the official online store. The same collection and discount are also offered at the pop-up store.
Where was Kim Yoo-jung's Outdoor Voices shoot photographed?
Downtown Singapore. In her debut shoot with Dazed's November issue, Kim Yoo-jung captured a wellness lifestyle enjoying leisurely walks and relaxed moments around the city.
