HERNO celebrated the 10th anniversary of its Cheongdam boutique with the unveiling of CASA HERNO SEOUL, a special commemorative space. ATEEZ's Choi San appeared to mark the occasion. Clad in grey-toned hoodies and coats, Choi San embodied the brand's mature sensibility with quiet precision. Even as he forms a heart with his hands, a calm warmth radiates through. For a brand celebrating a decade, the chosen face is unmistakably a grown man you can trust.
HERNO is an Italian outerwear brand founded in 1948. The Cheongdam boutique opened its doors in 2015, and for this 10th anniversary, the existing space has been reimagined as CASA HERNO SEOUL. Emphasizing European luxury, the brand has steadily held its ground in the Korean market. The anniversary space is designed to offer a glimpse into both the brand's heritage and its lifestyle vision.
In the video, Choi San effortlessly wears HERNO's signature grey and brown tones. His gaze toward the camera carries weight as he adjusts his collar with care. Though an idol, his style has already shifted to a different register. He stirs fan hearts with a single finger-heart gesture, yet the clothing anchors him in gravitas. That balance keeps catching the eye throughout the footage.
CASA HERNO SEOUL is configured as a space within the Cheongdam boutique where visitors can experience both the brand's history and its lifestyle ethos. Ten years is not a short span. The brand identity HERNO has built in Korea over that time comes into sharper focus through Choi San's presence. What face do you want to remember your ten years by?
HERNO is an Italian outerwear brand founded in 1948. The Cheongdam boutique opened its doors in 2015, and for this 10th anniversary, the existing space has been reimagined as CASA HERNO SEOUL. Emphasizing European luxury, the brand has steadily held its ground in the Korean market. The anniversary space is designed to offer a glimpse into both the brand's heritage and its lifestyle vision.
In the video, Choi San effortlessly wears HERNO's signature grey and brown tones. His gaze toward the camera carries weight as he adjusts his collar with care. Though an idol, his style has already shifted to a different register. He stirs fan hearts with a single finger-heart gesture, yet the clothing anchors him in gravitas. That balance keeps catching the eye throughout the footage.
CASA HERNO SEOUL is configured as a space within the Cheongdam boutique where visitors can experience both the brand's history and its lifestyle ethos. Ten years is not a short span. The brand identity HERNO has built in Korea over that time comes into sharper focus through Choi San's presence. What face do you want to remember your ten years by?
FAQ
Where is Casa Erno Seoul located?
Casa Erno Seoul is a special space inside the Erno Cheongdam boutique. Erno opened its Cheongdam boutique in 2015, and has reimagined the space as Casa Erno Seoul to celebrate its tenth anniversary.
When did the Erno Cheongdam boutique open?
The Erno Cheongdam boutique opened in 2015. Italian outerwear brand Erno is marking its tenth anniversary in 2025 with the launch of Casa Erno Seoul, a commemorative space.
Which idol appeared at the Erno tenth-anniversary space?
ATEEZ's Choi San appeared at Casa Erno Seoul, the tenth-anniversary space at the Erno Cheongdam boutique. Choi San wore outerwear in the brand's signature grey and brown tones, showcasing a mature sensibility.
