Actor Wi Ha-joon attended the 10th anniversary event of Herno's Cheongdam flagship store. The Italian outerwear brand's first Korean flagship celebrated a decade of presence in the market. Wi Ha-joon layered a navy denim jacket over a white T-shirt, embodying Herno's understated luxury.
Herno was founded in 1948 by Giuseppe Marenzi and Clarice Herno in Lesa, Italy. The brand began with waterproof fabrics and functional materials, eventually defining urban outdoor aesthetics. The Cheongdam flagship opened in 2015 and serves as Herno's Asian hub, where visitors can experience both archival pieces and the latest collections in one space.
Wi Ha-joon has been actively working across dramas and films recently. His composed expression and striking features appeared even sharper on camera. The detail of wearing the denim jacket's collar upright added edge to an otherwise casual look.
Herno plans to present a 10th anniversary exhibition and limited-edition capsule collection in Seoul this year. The Cheongdam store maintains a permanent display of the brand's heritage archive. Wi Ha-joon's visit marked a symbolic moment in Herno's ten-year journey in the Korean market.
Herno was founded in 1948 by Giuseppe Marenzi and Clarice Herno in Lesa, Italy. The brand began with waterproof fabrics and functional materials, eventually defining urban outdoor aesthetics. The Cheongdam flagship opened in 2015 and serves as Herno's Asian hub, where visitors can experience both archival pieces and the latest collections in one space.
Wi Ha-joon has been actively working across dramas and films recently. His composed expression and striking features appeared even sharper on camera. The detail of wearing the denim jacket's collar upright added edge to an otherwise casual look.
Herno plans to present a 10th anniversary exhibition and limited-edition capsule collection in Seoul this year. The Cheongdam store maintains a permanent display of the brand's heritage archive. Wi Ha-joon's visit marked a symbolic moment in Herno's ten-year journey in the Korean market.
FAQ
When did the HERNO Cheongdam flagship store open?
The HERNO Cheongdam flagship store opened in 2015 and celebrated its tenth anniversary this year. It serves as HERNO's Asian hub, offering a space to experience both the brand archive and latest collections.
What kind of brand is HERNO?
HERNO is an outdoor brand founded in 1948 in Lesa, Italy, by Giuseppe Marenzi and his wife Clarice Herno. Starting with waterproof fabrics and functional materials, it has evolved into a luxury brand with urban outdoor sensibility.
What did Wi Ha Jun wear at the HERNO event?
Wi Ha Jun wore a casual look layering a navy denim jacket over a white T-shirt at the HERNO tenth anniversary event. He styled the denim jacket with the collar popped, adding restrained tension to the look.
