New Balance has unveiled the Made in USA 990v7, the seventh model in its signature 990 series. The global campaign celebrating the launch features IU and Rosalía side by side. They're joined by NFL quarterback Josh Allen and NBA player Cooper Flagg. It's a lineup that moves across music, sports, and fashion.
The 990v7 is the latest chapter of the 990 line. It's a model that has kept its U.S. manufacturing heritage intact. The grey colorway was the choice of both musicians. From balletcore rehearsal wear to casual sweatpants, IU and Rosalía each styled the sneaker their own way.
In the campaign, IU pairs the shoes with neutral grey-tone outfits. Rosalía appears in a scene set against a ballet barre, wearing the same pair. One sneaker, two artists, and a narrative that crosses genre and geography to find its place in their daily lives.
This winter, what sneaker does your shoe rack need? See the grey 990v7 that IU and Rosalía picked now.
The 990v7 is the latest chapter of the 990 line. It's a model that has kept its U.S. manufacturing heritage intact. The grey colorway was the choice of both musicians. From balletcore rehearsal wear to casual sweatpants, IU and Rosalía each styled the sneaker their own way.
In the campaign, IU pairs the shoes with neutral grey-tone outfits. Rosalía appears in a scene set against a ballet barre, wearing the same pair. One sneaker, two artists, and a narrative that crosses genre and geography to find its place in their daily lives.
This winter, what sneaker does your shoe rack need? See the grey 990v7 that IU and Rosalía picked now.
FAQ
Who starred in the New Balance 990v7 campaign?
The New Balance 990v7 global campaign featured IU, Rosalía, NFL quarterback Josh Allen, and NBA basketball player Cooper Flagg. The lineup spanned music, sports, and fashion.
What New Balance sneakers did IU and Rosalía wear?
IU and Rosalía wore the Made in USA 990v7, the seventh model in New Balance's 990 series. Both chose the gray colorway.
When was the New Balance 990v7 released?
New Balance unveiled the Made in USA 990v7, the latest in the 990 series, today. A global campaign featuring IU and Rosalía was launched to mark the release.
