VIDIVICI has opened its 'LIGHT IN BLACK' pop-up, inviting visitors to experience the BLACK PERFECTION base makeup line. To celebrate the opening, LE SSERAFIM's Kazuha, the brand's muse, made a special appearance at House of Shinsegae Cheongdam. BLACK PERFECTION is VIDIVICI's base makeup line, focused on delivering dewy and smooth skin texture. Kazuha spent time at the venue experiencing the products alongside visitors.
The pop-up is located at House of Shinsegae Cheongdam. Guests can test and experience various products from the BLACK PERFECTION line firsthand. VIDIVICI is using this pop-up to offer consumers direct access to the range. Kazuha's visit added a special touch to the event.
Kazuha's skin drew attention for its dewy and smooth texture. Her polished look seemed to stem from clean, perfected base makeup. The skin finish that BLACK PERFECTION aims for was clearly visible through Kazuha's appearance. VIDIVICI has positioned Kazuha as the brand muse to build the product's image.
The pop-up space is designed to let visitors truly experience what the BLACK PERFECTION line offers. Guests can try the products on their own skin and find the formula that works best for them. The brand is clearly using this pop-up to expand consumer touchpoints and raise product awareness. You can visit at House of Shinsegae Cheongdam. What texture do you value most in base makeup?
The pop-up is located at House of Shinsegae Cheongdam. Guests can test and experience various products from the BLACK PERFECTION line firsthand. VIDIVICI is using this pop-up to offer consumers direct access to the range. Kazuha's visit added a special touch to the event.
Kazuha's skin drew attention for its dewy and smooth texture. Her polished look seemed to stem from clean, perfected base makeup. The skin finish that BLACK PERFECTION aims for was clearly visible through Kazuha's appearance. VIDIVICI has positioned Kazuha as the brand muse to build the product's image.
The pop-up space is designed to let visitors truly experience what the BLACK PERFECTION line offers. Guests can try the products on their own skin and find the formula that works best for them. The brand is clearly using this pop-up to expand consumer touchpoints and raise product awareness. You can visit at House of Shinsegae Cheongdam. What texture do you value most in base makeup?
FAQ
Where is the VDL Black Perfection pop-up taking place?
The VDL Black Perfection pop-up is held at House of Shinsegae Cheongdam. Titled 'LIGHT IN BLACK,' the space offers hands-on experiences with VDL's Black Perfection base makeup line.
What is Kazuha's relationship with VDL?
Kazuha serves as VDL's brand muse. The LE SSERAFIM member visited the Black Perfection pop-up opening, and VDL leverages her image to build the product's identity.
What is VDL Black Perfection?
Black Perfection is VDL's base makeup line focused on achieving dewy, smooth skin. Visitors at the pop-up can test multiple Black Perfection products and discover the formulas best suited to their skin type.
