aespa's Karina visited Hyundai Card Vinyl & Plastic in Hannam-dong. The space is hosting the pop-up for MLB's 26 Winter campaign, 'MLB WINTER CITY: SAVE KARINA,' running for two days starting November 7. Karina explored every corner of the space in a winter look, pairing MLB's Curve Padding with the Miyaong Beanie. With the star of the story stepping inside, the frozen city seems to be warming up.
MLB's latest campaign unfolds against a winter cityscape. Karina takes center stage, officially unveiling the brand's winter collection. The Curve Padding is an outerwear piece that maintains MLB's signature silhouette while enhancing cold-weather protection. The Miyaong Beanie is a knit beanie with cat ear details, one of the standout items at the pop-up.
The pop-up space is designed around the frozen city concept. Karina's visit creates a moment where the campaign's universe connects with reality. Visitors can follow the exact path Karina walked and experience the collection firsthand.
The pop-up runs for just two days, November 7 and 8. It takes place at Hyundai Card Vinyl & Plastic in Hannam-dong, where you can discover MLB's entire winter collection. Head to Hannam-dong and come rescue Karina.
MLB's latest campaign unfolds against a winter cityscape. Karina takes center stage, officially unveiling the brand's winter collection. The Curve Padding is an outerwear piece that maintains MLB's signature silhouette while enhancing cold-weather protection. The Miyaong Beanie is a knit beanie with cat ear details, one of the standout items at the pop-up.
The pop-up space is designed around the frozen city concept. Karina's visit creates a moment where the campaign's universe connects with reality. Visitors can follow the exact path Karina walked and experience the collection firsthand.
The pop-up runs for just two days, November 7 and 8. It takes place at Hyundai Card Vinyl & Plastic in Hannam-dong, where you can discover MLB's entire winter collection. Head to Hannam-dong and come rescue Karina.
FAQ
When and where is the Karina MLB pop-up happening?
The MLB 'WINTER CITY: SAVE KARINA' pop-up runs November 7–8 at Hyundai Card Vinyl & Plastic in Hannam-dong. Karina visited in person to showcase the winter collection, including the Curve Padding and Miyaong Beanie.
What does Karina's MLB winter look consist of?
Karina styled the MLB Curve Padding with a Miyaong Beanie. The Curve Padding is an insulated outer that retains MLB's signature silhouette with enhanced warmth, while the Miyaong Beanie is a knit beanie featuring cat-ear details.
What is the concept behind the MLB winter campaign?
MLB's 26 Winter campaign, 'MLB WINTER CITY: SAVE KARINA,' unfolds against a frozen cityscape. Karina anchors the campaign, and the pop-up space is styled to match the frozen-city concept.
