JISOO stepped into Seoul's winter in Salomon. Salomon unveiled 'IN THE OPEN', its first global campaign with ambassador JISOO. From parks and trails to rain-soaked streets and forests beyond the concrete, the campaign follows moments where the line between city and nature begins to blur. Winter isn't weather here—it's a variable.
In the campaign, JISOO doesn't draw a line between city and trail. From everyday streets to the outdoors, her feet keep moving without missing a beat. Clear skies are boring anyway—rain-soaked streets and fog-draped Seoul take center stage. The messier the weather, the better the frame. Every unpredictable shift becomes part of the campaign.
The rugged ripstop and TPU-clad XT-6 Protective catches the eye first. The first GORE-TEX-equipped XT-Whisper and the archive-born XT-4 OG GORE-TEX also make their appearance. These are Salomon's new winter essentials, first seen at JISOO's feet. The collection arrives October 7.
Winter isn't weather—it's a variable. Rain, fog, wind. Every unpredictable shift becomes part of the campaign. The messier the weather, the better the frame. How are you walking through your winter?
In the campaign, JISOO doesn't draw a line between city and trail. From everyday streets to the outdoors, her feet keep moving without missing a beat. Clear skies are boring anyway—rain-soaked streets and fog-draped Seoul take center stage. The messier the weather, the better the frame. Every unpredictable shift becomes part of the campaign.
The rugged ripstop and TPU-clad XT-6 Protective catches the eye first. The first GORE-TEX-equipped XT-Whisper and the archive-born XT-4 OG GORE-TEX also make their appearance. These are Salomon's new winter essentials, first seen at JISOO's feet. The collection arrives October 7.
Winter isn't weather—it's a variable. Rain, fog, wind. Every unpredictable shift becomes part of the campaign. The messier the weather, the better the frame. How are you walking through your winter?
FAQ
When will JISOO's Salomon IN THE OPEN campaign be released?
IN THE OPEN, the first global campaign featuring Salomon ambassador JISOO, officially launches on October 7. The campaign showcases JISOO wearing three new Salomon styles against the backdrop of a Seoul winter.
What Salomon shoes is JISOO wearing?
JISOO is wearing three Salomon styles: the XT-6 Protective (ripstop and TPU materials), XT-Whisper GORE-TEX (Salomon's first GORE-TEX sneaker), and XT-4 OG GORE-TEX (archive re-release). All are Winter 2024 releases launching October 7.
What's the concept behind Salomon's IN THE OPEN campaign?
IN THE OPEN conveys the message that winter is a variable, not just weather. Shot across Seoul's parks, trails, rain-soaked streets, and misty forests, the campaign captures moments where the line between city and nature blurs, embracing weather changes as part of the creative narrative.
