GORE-TEX® marks its 50th anniversary this year. To celebrate half a century of innovation, a special exhibition titled 'Going Further, Together' will open in Seoul this November. From author Lee Seul-a to ATEEZ's Hongjoong, 50 people who live their own way with GORE-TEX share their wardrobe stories in one place.
The exhibition is structured around the personal GORE-TEX pieces each of the 50 participants has worn in their daily lives and activities. Through the products chosen by individuals with different tastes and lifestyles, visitors can see how the brand has woven itself into diverse life moments over the past 50 years. GORE-TEX commemorates its 50th anniversary by opening a special exhibition that reflects on its history.
Alongside the wardrobe narratives, GORE-TEX archive pieces showcasing the brand's innovations will also be on display. From products that traveled to Antarctica to collaborations with fashion brands, the exhibition offers a clear view of how a performance fabric has evolved across extreme environments and the fashion scene. The history section includes a timeline documenting 50 years of innovation the brand has walked through.
The exhibition runs from Friday, November 13, to Sunday, November 15, 2026, at Vision Motors, 7 Yeonmujang 11-gil, Seongdong-gu, Seoul. Come see the 50 years walked together and the stories yet to come in person. Do you have a story with GORE-TEX in your wardrobe too?
The exhibition is structured around the personal GORE-TEX pieces each of the 50 participants has worn in their daily lives and activities. Through the products chosen by individuals with different tastes and lifestyles, visitors can see how the brand has woven itself into diverse life moments over the past 50 years. GORE-TEX commemorates its 50th anniversary by opening a special exhibition that reflects on its history.
Alongside the wardrobe narratives, GORE-TEX archive pieces showcasing the brand's innovations will also be on display. From products that traveled to Antarctica to collaborations with fashion brands, the exhibition offers a clear view of how a performance fabric has evolved across extreme environments and the fashion scene. The history section includes a timeline documenting 50 years of innovation the brand has walked through.
The exhibition runs from Friday, November 13, to Sunday, November 15, 2026, at Vision Motors, 7 Yeonmujang 11-gil, Seongdong-gu, Seoul. Come see the 50 years walked together and the stories yet to come in person. Do you have a story with GORE-TEX in your wardrobe too?
FAQ
When and where is the GORE-TEX 50th anniversary exhibition?
The exhibition runs Friday, November 13 through Sunday, November 15, 2026, at Vision Motors, 7 Yeonmujang 11-gil, Seongdong-gu, Seoul. Titled 'Going Further, Together,' it celebrates fifty years of the GORE-TEX brand.
Who is participating in the GORE-TEX 50th anniversary exhibition?
Fifty individuals who live with GORE-TEX in their own way participate, including ATEEZ's Hongjoong and writer Lee Seul-ah. The exhibition features a wardrobe-story format showcasing GORE-TEX pieces each participant actually wears in daily life and activities.
What products are on display at the GORE-TEX 50th anniversary exhibition?
GORE-TEX products chosen by the fifty participants, alongside pieces worn in Antarctica and archival collaboration pieces with fashion brands. A timeline illustrates how GORE-TEX evolved from performance fabric to fashion scene over the past fifty years.
