BLACKPINK's JISOO has unveiled a new campaign as global ambassador for American athleisure brand ALO. The campaign captures her routine and moments of recovery off-stage, featuring ALO's Fall 2024 collection and the brand's new shade, "Pink Marshmallow."
JISOO's day isn't defined by the stage alone. Between a nonstop schedule, she needs time to reclaim her own balance. Move well, rest right. Sometimes, the smallest routines are what keep her shining brightest. This campaign captures exactly that equilibrium.
Performance and recovery. Spotlight and downtime. JISOO moves effortlessly between the two. ALO's Fall collection fits naturally into her dual daily life. The sweet "Pink Marshmallow" shade sits somewhere between movement and rest, bridging both worlds.
The wellness she shows off-stage isn't a forced routine. She recovers in the most JISOO way possible, then shines again. Where do you find your own balance?
JISOO's day isn't defined by the stage alone. Between a nonstop schedule, she needs time to reclaim her own balance. Move well, rest right. Sometimes, the smallest routines are what keep her shining brightest. This campaign captures exactly that equilibrium.
Performance and recovery. Spotlight and downtime. JISOO moves effortlessly between the two. ALO's Fall collection fits naturally into her dual daily life. The sweet "Pink Marshmallow" shade sits somewhere between movement and rest, bridging both worlds.
The wellness she shows off-stage isn't a forced routine. She recovers in the most JISOO way possible, then shines again. Where do you find your own balance?
FAQ
What brand is Jisoo an ambassador for with Alo?
ALO is an American athleisure brand for which Jisoo serves as global ambassador. She participated in the Fall 2024 collection campaign, which captured her off-stage routine and moments of recovery while introducing the new color 'Pink Marshmallow.'
What products feature Alo's new Pink Marshmallow color?
Pink Marshmallow is a new color introduced in Alo's Fall 2024 collection. Unveiled in Jisoo's campaign, this sweet-toned shade complements her lifestyle moving between performance and rest.
What concept does Jisoo's Alo campaign convey?
Jisoo's Alo campaign captures her off-stage life and moments of recovery. It centers on her personal wellness routines—finding balance amid a breathless schedule and fluidly transitioning between performance and rest.
