BLACKPINK's JISOO has unveiled the latest campaign visual for ALO. From slow mornings to city nights, she moves between two time zones at her own rhythm. The campaign video flows with the rhythm of the day, and within it, JISOO maintains a steady pace. Through this visual, ALO proposes a sense of balance that remains unshaken even as time shifts.
The look brings together pink and white in a sporty style. A pink sleeveless top with a deep white V-neckline is paired with a white shirt tied at the waist for an added detail. The silhouette is simple yet sharp. The lines unfold fluidly, following her every movement with ease.
ALO is a brand that has expanded the boundaries of everyday activewear, centering on yoga and athleisure. That philosophy is evident in this campaign as well. The design captures both function and style, syncing naturally with JISOO's effortless energy. The concept of moving across time zones also serves as a message about clothes that can be worn all day long.
JISOO has already established herself as a fashion icon through collaborations with multiple global brands. This partnership with ALO further broadens her spectrum. Her take on a sporty mood feels both fresh and convincing. What rhythm does your day follow?
The look brings together pink and white in a sporty style. A pink sleeveless top with a deep white V-neckline is paired with a white shirt tied at the waist for an added detail. The silhouette is simple yet sharp. The lines unfold fluidly, following her every movement with ease.
ALO is a brand that has expanded the boundaries of everyday activewear, centering on yoga and athleisure. That philosophy is evident in this campaign as well. The design captures both function and style, syncing naturally with JISOO's effortless energy. The concept of moving across time zones also serves as a message about clothes that can be worn all day long.
JISOO has already established herself as a fashion icon through collaborations with multiple global brands. This partnership with ALO further broadens her spectrum. Her take on a sporty mood feels both fresh and convincing. What rhythm does your day follow?
FAQ
Which brand did Jisoo collaborate with this time?
Jisoo unveiled new campaign visuals for ALO. The brand specializes in yoga and athleisure wear, expanding the boundaries of activewear in everyday life.
What style was Jisoo wearing?
A sporty look harmonizing pink and white. She wore a pink sleeveless top with a deep white V-neckline, paired with a white shirt tied at the waist—simple yet sleek in silhouette.
What is the concept of this ALO campaign?
The concept traverses two moments—slow mornings to urban nights—at your own pace. It conveys a message about clothing that flows with the rhythm of the day, transcending time zones.
