Lotte Wellfood unveiled its mobile pop-up 'Pepero Heart Attack.' On November 7, a Pepero bus and marching band appeared in front of Yumi Building in Seongsu. The campaign, which started on October 31, runs through November 11. Under the message 'Don't hesitate on Pepero Day,' the pop-up brought vibrant energy to the heart of Seongsu.
A spectacular marching band performance filled the streets. Musicians in red-and-white feathered uniforms marched and captured everyone's attention. Around the Pepero bus, camera shutters clicked from all directions. Passersby stopped in their tracks to watch the parade unfold.
People shared Pepero and exchanged feelings on the spot. The streets of Seongsu were filled with excitement and warmth. Those who gathered pulled out their phones to capture the moment. A weekday afternoon in Seongsu transformed into a festival.
The pop-up continues on November 11 at the same location: Yumi Building, 5 Sangwon 1-gil, Seongdong-gu, Seoul. This year, it's a chance to share your heart with someone special without hesitation. A small gesture with a box of Pepero filled the streets with courage.
A spectacular marching band performance filled the streets. Musicians in red-and-white feathered uniforms marched and captured everyone's attention. Around the Pepero bus, camera shutters clicked from all directions. Passersby stopped in their tracks to watch the parade unfold.
People shared Pepero and exchanged feelings on the spot. The streets of Seongsu were filled with excitement and warmth. Those who gathered pulled out their phones to capture the moment. A weekday afternoon in Seongsu transformed into a festival.
The pop-up continues on November 11 at the same location: Yumi Building, 5 Sangwon 1-gil, Seongdong-gu, Seoul. This year, it's a chance to share your heart with someone special without hesitation. A small gesture with a box of Pepero filled the streets with courage.
FAQ
Until when is the Pepero Heart Attack pop-up running?
The Pepero Heart Attack pop-up runs through November 11. Lotte Wellfood launched this campaign on October 31, and it will continue at Seongsu Yumi Building on Pepero Day, November 11.
Where is the Pepero Heart Attack pop-up located?
It takes place in front of Yumi Building, 5 Sangwon 1-gil, Seongdong-gu, Seoul. On November 7, the Pepero bus and marching band parade were held here, and the pop-up continues at the same location on November 11.
What can you see at Pepero Heart Attack?
You can see the Pepero bus and marching band performances. Musicians in red and white feathered uniforms march through the streets, creating a festive atmosphere where people exchange Pepero with one another.
