Tissot has unveiled the 'PRX Lee Dong Wook Special Edition,' named after actor Lee Dong Wook. The pop-up runs from November 6 to 15 at South Atrium, L3, IFC Mall in Yeongdeungpo-gu, Seoul. The watch keeps the silhouette of the PRX 35mm intact. White and pink color accents inspired by 'Wookdong-i,' Lee's baby white lion character, define the edition. All three watches rest on transparent stands.
The left model pairs a beige leather strap with a white dial. The center piece matches a metal bracelet with a silver dial in classic style. The right watch features a metal strap topped with a blue dial. All three maintain the angular case and thin profile of the PRX series. Wookdong-i's playful charm has been woven into the watch design.
The pop-up display sets the timepieces against a red backdrop with snow-capped mountain imagery. The alpine landscape symbolizes Tissot's Swiss heritage. White and pink accents echo Wookdong-i's innocent character. The pop-up operates for ten days.
This edition was born from a collaboration between the actor and the brand. Lee Dong Wook serves as Tissot's global ambassador. The Wookdong-i character is a widely recognized icon among his fandom. Discover this special edition in person at the IFC Mall pop-up. Which color PRX would you choose for your wrist?
The left model pairs a beige leather strap with a white dial. The center piece matches a metal bracelet with a silver dial in classic style. The right watch features a metal strap topped with a blue dial. All three maintain the angular case and thin profile of the PRX series. Wookdong-i's playful charm has been woven into the watch design.
The pop-up display sets the timepieces against a red backdrop with snow-capped mountain imagery. The alpine landscape symbolizes Tissot's Swiss heritage. White and pink accents echo Wookdong-i's innocent character. The pop-up operates for ten days.
This edition was born from a collaboration between the actor and the brand. Lee Dong Wook serves as Tissot's global ambassador. The Wookdong-i character is a widely recognized icon among his fandom. Discover this special edition in person at the IFC Mall pop-up. Which color PRX would you choose for your wrist?
FAQ
When and where can I see the Tissot PRX Lee Dong Wook Edition?
Visit the pop-up at IFC Mall L3 South Atrium, 10 Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, from Friday, November 6, 2026 through Sunday, November 15, 2026. The activation runs for ten days.
What are the design features of the Tissot PRX Lee Dong Wook Edition?
It retains the PRX 35mm silhouette while incorporating white and pink accents inspired by Lee Dong Wook's baby white lion character 'Wookdong-i.' Three versions are available: beige leather strap with white dial, metal bracelet with silver dial, and metal strap with blue dial.
What is the relationship between Lee Dong Wook and Tissot?
Lee Dong Wook serves as Tissot's global ambassador. This PRX Lee Dong Wook Special Edition was born from the collaboration between the actor and the brand, incorporating his Wookdong-i character beloved by his fandom into the watch design.
