On opening day, ZEROBASEONE's Sung Hanbin visited the store, generating significant buzz among fans and collectors alike. He was spotted exploring the space with a HIRONO plush in hand, celebrating the launch with the message "Let's be together forever, Hanbin and HIRONO." His visit highlighted the growing intersection between K-pop culture and designer toy collecting in Korea.
HIRONO's rabbit-based character and emotionally resonant storytelling have earned a devoted following among global collectors. The choice of Gwangjang Market—a historic Seoul landmark known for traditional food and textiles—as the location for this flagship store represents an unexpected fusion of Korean heritage and contemporary pop art trends. The HIRONO Gwangjang Market store is now open at 88 Changgyeonggung-ro, Jongno-gu, Seoul, 2F.
FAQ
Where is the HIRONO Gwangjang Market store located?
HIRONO Gwangjang Market branch is located on the 2nd floor at 88 Changgyeonggung-ro, Jongno-gu, Seoul. It's POP MART's popular IP HIRONO's first official store in Korea, offering a unique space where Gwangjang Market's traditional atmosphere meets HIRONO's fantasy worldview.
Why did Sung Hanbin visit the HIRONO store?
ZEROBASEONE's Sung Hanbin visited the HIRONO Gwangjang Market store on opening day to celebrate. He took photos with HIRONO dolls and conveyed the message 'Let's have a hundred years of harmony, Hanbin and HIRONO,' showcasing the meeting of K-pop idol and designer toy culture.
What kind of character is HIRONO?
HIRONO is one of POP MART's representative IPs, characterized by storytelling centered on rabbit characters and emotional design. Among POP MART's various character IPs, it's the only one with standalone stores, opening its first official Seoul store after Shanghai, Bangkok, and London.
