Sung Hanbin Visits HIRONO's First Seoul Store at Gwangjang Market

HIRONO, one of POP MART's most beloved IPs, has opened its first permanent store in Korea at Gwangjang Market in Seoul. As the only POP MART character with its own standalone stores worldwide, HIRONO brings its 'Passing Station' concept to life—a journey through Shanghai, Bangkok, London, and now Seoul. The new space on the second floor of Gwangjang Market blends the traditional local atmosphere with HIRONO's whimsical fantasy universe, creating a uniquely layered retail experience.

On opening day, ZEROBASEONE's Sung Hanbin visited the store, generating significant buzz among fans and collectors alike. He was spotted exploring the space with a HIRONO plush in hand, celebrating the launch with the message "Let's be together forever, Hanbin and HIRONO." His visit highlighted the growing intersection between K-pop culture and designer toy collecting in Korea.

HIRONO's rabbit-based character and emotionally resonant storytelling have earned a devoted following among global collectors. The choice of Gwangjang Market—a historic Seoul landmark known for traditional food and textiles—as the location for this flagship store represents an unexpected fusion of Korean heritage and contemporary pop art trends. The HIRONO Gwangjang Market store is now open at 88 Changgyeonggung-ro, Jongno-gu, Seoul, 2F.