PUMA has launched its first sneaker-dedicated store in Korea, SNKR BX, in Seoul's trendy Seongsu district, marking a new chapter in the brand's retail strategy. Officially opened on April 3, the space draws inspiration from the iconic shoebox, translating PUMA's identity into an industrial-inflected design language. With raw textures and structural rigor, the store transcends conventional retail to function as an immersive brand experience hub.
The curated product range spans PUMA's most celebrated silhouettes, from low-profile icons like the Speedcat and H-Street to performance-driven running models equipped with NITRO cushioning technology. A standout feature is the foot-scanning curation service, which offers personalized product recommendations tailored to each customer's unique measurements and preferences, elevating the in-store journey beyond standard retail.
Adding a fashion-forward dimension, the store also debuts a collaboration project with Korean designer Huh Keum-yeon's label GOOMHER. This partnership underscores PUMA's ongoing effort to blur the lines between athletic performance and contemporary fashion, reinforcing its position within both streetwear and lifestyle culture. Positioned in Seongsu—a neighborhood synonymous with Seoul's creative energy—SNKR BX taps into the area's vibrant sneaker community and youth-driven aesthetic.
SNKR BX Seongsu is open daily from 10 AM to 10 PM at 17 Seoulssup 4-gil, Seongdong-gu, Seoul, inviting sneaker enthusiasts and style seekers alike to explore PUMA's evolving vision.
The curated product range spans PUMA's most celebrated silhouettes, from low-profile icons like the Speedcat and H-Street to performance-driven running models equipped with NITRO cushioning technology. A standout feature is the foot-scanning curation service, which offers personalized product recommendations tailored to each customer's unique measurements and preferences, elevating the in-store journey beyond standard retail.
Adding a fashion-forward dimension, the store also debuts a collaboration project with Korean designer Huh Keum-yeon's label GOOMHER. This partnership underscores PUMA's ongoing effort to blur the lines between athletic performance and contemporary fashion, reinforcing its position within both streetwear and lifestyle culture. Positioned in Seongsu—a neighborhood synonymous with Seoul's creative energy—SNKR BX taps into the area's vibrant sneaker community and youth-driven aesthetic.
SNKR BX Seongsu is open daily from 10 AM to 10 PM at 17 Seoulssup 4-gil, Seongdong-gu, Seoul, inviting sneaker enthusiasts and style seekers alike to explore PUMA's evolving vision.
FAQ
Where is the Puma Sneaker Box Seongsu located?
Puma SNKR BX Seongsu is located at 17 Seoulsup 4-gil, Seongdong-gu, Seoul, and operates daily from 10 a.m. to 10 p.m. It's Korea's first sneaker-dedicated flagship store, opened on April 3, 2026.
What products are sold at Puma Sneaker Box?
Sneaker Box carries Puma's core lineup from low-profile icons like Speedcat and H-Street to performance running shoes featuring Nitro technology. The store also offers foot measurement-based curation services and collaborative products with GOOMHER.
What is the Puma and GOOMHER collaboration?
Puma partnered with GOOMHER, Korean designer Hur Geumyeon's brand, for a collaborative project unveiled at the Sneaker Box Seongsu store. It's part of Puma's strategy to expand style by merging sports and contemporary fashion.
