ADERERROR has unveiled the 'Poetic Project,' naming actor Byeon Wooseok as its first official brand ambassador. More than a conventional advertising campaign, this initiative reinterprets the artist's narrative through the brand's distinctive visual language. As the inaugural persona, Byeon embodies the multifaceted concept of youth that ADERERROR has consistently explored throughout its collections.
In the released visuals and video, Byeon Wooseok demonstrates a refined command of ADERERROR's unique silhouettes and details, projecting a compelling presence. His styling—a black double-breasted jacket layered over a white collared shirt—effectively conveys the brand's contemporary sensibility. The actor's restrained expressions and poses align seamlessly with the minimalist yet poetic atmosphere the brand cultivates.
The 'Poetic Project' will roll out in phases, beginning with the Spring/Summer 2026 collection titled 'EUREKA MOMENT.' Through this collaboration, ADERERROR aims to expand beyond fashion into a broader cultural narrative, further solidifying its brand identity. The partnership between one of Korea's leading fashion labels and a rising actor promises to generate significant creative synergy, marking a notable moment in contemporary Korean fashion discourse.
In the released visuals and video, Byeon Wooseok demonstrates a refined command of ADERERROR's unique silhouettes and details, projecting a compelling presence. His styling—a black double-breasted jacket layered over a white collared shirt—effectively conveys the brand's contemporary sensibility. The actor's restrained expressions and poses align seamlessly with the minimalist yet poetic atmosphere the brand cultivates.
The 'Poetic Project' will roll out in phases, beginning with the Spring/Summer 2026 collection titled 'EUREKA MOMENT.' Through this collaboration, ADERERROR aims to expand beyond fashion into a broader cultural narrative, further solidifying its brand identity. The partnership between one of Korea's leading fashion labels and a rising actor promises to generate significant creative synergy, marking a notable moment in contemporary Korean fashion discourse.
DOWNLOADS
커버 이미지 + PAP 로고 합성 갤러리 이미지 다운로드는 스탠다드 멤버십 전용입니다.
참여 크리에이터는 본인 작품을 무료로 다운로드할 수 있어요.
참여 크리에이터는 본인 작품을 무료로 다운로드할 수 있어요.
개인 사용 및 비상업적 용도에 한해 사용 가능
