아더에러, 변우석과 함께 '포에틱 프로젝트' 시작 — Cover

ADERERROR Launches 'Poetic Project' with Byeon Wooseok

ADERERROR has unveiled the 'Poetic Project,' naming actor Byeon Wooseok as its first official brand ambassador.

See the original post on Instagram
ADERERROR has unveiled the 'Poetic Project,' naming actor Byeon Wooseok as its first official brand ambassador. More than a conventional advertising campaign, this initiative reinterprets the artist's narrative through the brand's distinctive visual language. As the inaugural persona, Byeon embodies the multifaceted concept of youth that ADERERROR has consistently explored throughout its collections.

In the released visuals and video, Byeon Wooseok demonstrates a refined command of ADERERROR's unique silhouettes and details, projecting a compelling presence. His styling—a black double-breasted jacket layered over a white collared shirt—effectively conveys the brand's contemporary sensibility. The actor's restrained expressions and poses align seamlessly with the minimalist yet poetic atmosphere the brand cultivates.

The 'Poetic Project' will roll out in phases, beginning with the Spring/Summer 2026 collection titled 'EUREKA MOMENT.' Through this collaboration, ADERERROR aims to expand beyond fashion into a broader cultural narrative, further solidifying its brand identity. The partnership between one of Korea's leading fashion labels and a rising actor promises to generate significant creative synergy, marking a notable moment in contemporary Korean fashion discourse.

FAQ

Who is ADER error's first official ambassador?

ADER error's first official ambassador is actor Byeon Woo-seok. The brand selected Byeon Woo-seok as its first persona through the 'Poetic Project,' tasking him with embodying the 'youth' image ADER error has explored.

What is ADER error's Poetic Project?

The Poetic Project is a cultural initiative presented by ADER error, a project that reinterprets artist narratives through the brand's visual language beyond simple advertising campaigns. Starting with the 2026 Spring/Summer collection 'Eureka Moment,' it will be sequentially released and expand beyond fashion into cultural narrative.

What collection is Byeon Woo-seok wearing from ADER error?

The outfit worn by Byeon Woo-seok is from ADER error's 2026 Spring/Summer collection 'Eureka Moment.' In the revealed pictorial, he demonstrates the brand's contemporary and minimal sensibility through styling with a black double-breasted jacket layered with a white collar shirt.