Fragrance brand Pleuvoir and fashion label ERA have teamed up to launch a collaborative pop-up store in Seongsu-dong, Seoul. More than a simple retail showcase, the space offers a sensory intersection where scent and style converge, drawing attention from Seoul's creative community.
Pleuvoir will present its full fragrance lineup at the pop-up, alongside newly released products including the Hair Perfume Mist and Hand Sun Cream, available for hands-on experience. Known for its vegan formulations and minimalist design aesthetic, Pleuvoir has cultivated a loyal Gen Z following by emphasizing fragrance as an integral part of everyday life. Meanwhile, ERA will unveil pieces from its Spring/Summer 2026 collection, titled Spring Breakers, in addition to fan-favorite signature items, offering styling inspiration for the upcoming season.
Both brands share a common vision as emerging Korean labels that balance originality with practicality. The choice of Seongsu-dong—a cultural hub where young creators and consumers naturally gather—adds further resonance to the collaboration. As lifestyle propositions increasingly blur the lines between fashion and beauty, the Pleuvoir X ERA pop-up marks a fresh sensory entry point for spring.
Pleuvoir will present its full fragrance lineup at the pop-up, alongside newly released products including the Hair Perfume Mist and Hand Sun Cream, available for hands-on experience. Known for its vegan formulations and minimalist design aesthetic, Pleuvoir has cultivated a loyal Gen Z following by emphasizing fragrance as an integral part of everyday life. Meanwhile, ERA will unveil pieces from its Spring/Summer 2026 collection, titled Spring Breakers, in addition to fan-favorite signature items, offering styling inspiration for the upcoming season.
Both brands share a common vision as emerging Korean labels that balance originality with practicality. The choice of Seongsu-dong—a cultural hub where young creators and consumers naturally gather—adds further resonance to the collaboration. As lifestyle propositions increasingly blur the lines between fashion and beauty, the Pleuvoir X ERA pop-up marks a fresh sensory entry point for spring.
FAQ
Where is the FLOUVOIR and ERA pop-up store?
It's held in Seongsu-dong, Seoul. Fragrance brand FLOUVOIR and fashion brand ERA collaborated on this pop-up, designed as a space to experience scent and style together against Seongsu's youthful cultural backdrop.
What new products are available at the FLOUVOIR pop-up?
You can experience the hair perfume mist and hand sunscreen firsthand. FLOUVOIR presents its complete fragrance lineup alongside these two newly launched products, offering visitors the opportunity to try them out.
Where can I see ERA's 26SS Spring Breakers collection?
It's available at the FLOUVOIR X ERA pop-up store in Seongsu-dong. ERA's 2026 Spring/Summer collection 'Spring Breakers' is displayed alongside brand favorites, creating a space for spring styling inspiration.
