Polo Ralph Lauren has opened a dedicated pop-up store for its signature 'Polo Play Bag' at Lotte World Mall in Jamsil, Seoul, channeling the mood of its 2026 Spring collection. Brand ambassador Sana visited the space, embodying the sunny, Mediterranean-inspired atmosphere alongside the season's hero accessory.
Styled in a sky-blue knit top, Sana's look perfectly captures Polo Ralph Lauren's vision of 'playful yet refined' elegance. The pop-up itself is designed with fresh blue tones and natural materials, evoking the feeling of a seaside resort. Through video content, Sana highlights both the practicality and style of the Play Bag, positioning it as an essential piece for the spring season.
The Polo Play Bag merges the brand's classic identity with a modern sense of playfulness, making it versatile enough for daily wear and casual travel alike. The pop-up runs through April 29, and the bag is also available at Polo Ralph Lauren's official online store and boutiques nationwide.
This campaign, blending Sana's natural energy with Polo Ralph Lauren's polished aesthetic, sets a new benchmark for spring fashion while effectively communicating the brand's global identity to the Korean market.
Styled in a sky-blue knit top, Sana's look perfectly captures Polo Ralph Lauren's vision of 'playful yet refined' elegance. The pop-up itself is designed with fresh blue tones and natural materials, evoking the feeling of a seaside resort. Through video content, Sana highlights both the practicality and style of the Play Bag, positioning it as an essential piece for the spring season.
The Polo Play Bag merges the brand's classic identity with a modern sense of playfulness, making it versatile enough for daily wear and casual travel alike. The pop-up runs through April 29, and the bag is also available at Polo Ralph Lauren's official online store and boutiques nationwide.
This campaign, blending Sana's natural energy with Polo Ralph Lauren's polished aesthetic, sets a new benchmark for spring fashion while effectively communicating the brand's global identity to the Korean market.
FAQ
How long will the Polo Play Back pop-up store operate?
The Polo Play Back pop-up store operates until April 29, 2025 at Lotte World Mall B1 in Jamsil, Seoul. After the pop-up closes, Play Back remains purchasable at Polo Ralph Lauren's official online store and nationwide locations.
What Polo Ralph Lauren items did SANA wear?
SANA wore a sky-blue knit top and Play Back from Polo Ralph Lauren's 2026 Spring Collection. The bright, breezy look evokes Mediterranean sunshine, expressing the brand's cheerful yet sophisticated sensibility this season.
What is the concept of Polo Play Back?
Polo Play Back adds contemporary playfulness to Polo Ralph Lauren's classic identity. The 2026 Spring campaign captures bright, breezy Mediterranean moods, proposing practical yet sophisticated accessories versatile from daily looks to travel styles.
