Wooseok's Uni Wellness Short Puffer features ultra-light Airwell technology and fine-denier fabric. Water-repellent and windproof functions are built in. The formula is simple: wear it light, style it heavy. The silhouette stays sharp in the city while insulation never takes a back seat.
In the campaign video, grey and beige puffers take center stage. White tees and hoodies layer beneath, finished with dark trousers. Wooseok's understated presence matches the urban backdrop, lifting the weight of winter off the shoulders.
Discovery Expedition pushed Airwell technology to the forefront this season. It's engineered for extreme conditions, delivering warmth without the bulk. Wooseok's choice mirrors the brand's 'Active Winter' ethos. Shed the weight, keep the performance—this could be winter's new benchmark.
If winter feels heavy, Wooseok's look might hold the answer. Do you believe a lightweight puffer can carry you through the cold?
FAQ
What is the Discovery Expedition puffer jacket worn by Byeon Woo Seok?
Byeon Woo Seok wore the 'Uni Wellness Short Padding.' It features ultra-lightweight AIRWELL technology and ultra-low denier fabric with water-repellent and windproof functions. The piece is from the 26FW season and was unveiled in Discovery Expedition's 'Discover My Active Winter with AIRWELL' campaign.
What is Discovery Expedition's AIRWELL technology?
AIRWELL is Discovery Expedition's ultra-lightweight insulation technology featured prominently this season. It's designed to maintain warmth and comfort even in extreme conditions while reducing weight. The core innovation lies in maximizing performance while minimizing bulk.
When was the Byeon Woo Seok Discovery Expedition 26FW campaign released?
The Discovery Expedition 26FW winter campaign 'Discover My Active Winter with AIRWELL' featuring Byeon Woo Seok launched in January 2025. It showcased both editorial imagery and video content centered on urban winter styling.
