NINGNING and BYEON WOO SEOK team up for Discovery Expedition's 26FW FALL campaign, 'Discover My Active Wellness.' The two present a wellness style that moves seamlessly between running and daily life with ultra-light functional pieces. The core idea is simple: dress light and move anywhere.
At the heart of the campaign is the Airwell puffer. Made from ultra-light materials, it delivers warmth without the weight and prioritizes mobility above all. The running windbreaker transitions naturally from a run into everyday wear. No outfit change needed.
NINGNING styles a beige-toned Airwell puffer with shorts for an energetic mood. BYEON WOO SEOK pairs the same-colored puffer with black pants, showcasing practical layering. Both are photographed moving freely against the backdrop of a vast desert.
The line between running and daily life is fading. Athletic wear becomes street wear, and functionality becomes style. Through this campaign, Discovery Expedition proposes 'active wellness' as a lifestyle. Dress light and move freely—that is the attitude of fall right now.
NINGNING and BYEON WOO SEOK have already started their fall. How will you begin yours?
At the heart of the campaign is the Airwell puffer. Made from ultra-light materials, it delivers warmth without the weight and prioritizes mobility above all. The running windbreaker transitions naturally from a run into everyday wear. No outfit change needed.
NINGNING styles a beige-toned Airwell puffer with shorts for an energetic mood. BYEON WOO SEOK pairs the same-colored puffer with black pants, showcasing practical layering. Both are photographed moving freely against the backdrop of a vast desert.
The line between running and daily life is fading. Athletic wear becomes street wear, and functionality becomes style. Through this campaign, Discovery Expedition proposes 'active wellness' as a lifestyle. Dress light and move freely—that is the attitude of fall right now.
NINGNING and BYEON WOO SEOK have already started their fall. How will you begin yours?
FAQ
What is the Discovery Expedition campaign featuring Ningning and Byeon Woo Seok?
It's the 26FW FALL campaign 'Discover My Active Wellness.' It proposes a wellness style that transitions between running and daily life with ultra-light Airwell padding and running windbreakers, delivering the core message of wearing light and moving anywhere.
What are the features of Discovery Expedition's Airwell padding?
Made from ultra-light materials, it provides warmth without burden and is designed with mobility as the top priority. It combines both functionality and style to be worn seamlessly between running and everyday activities.
What styles did Ningning and Byeon Woo Seok showcase in the campaign?
Ningning created a lively mood with beige-toned Airwell padding and shorts, while Byeon Woo Seok styled the same color padding with black pants for practical layering. Both showcased free movement against an expansive desert backdrop.
