Key items include a lightweight yet warm PrimaLoft padded jacket, the Vertex 3L Bansley jacket equipped with waterproof, windproof, and UV protection, and a running windbreaker crafted from Pertex ripstop fabric. Each piece is engineered to maximize mobility while maintaining urban-ready silhouettes that transition seamlessly from gym to street.
Discovery Expedition continues to evolve its outdoor heritage into contemporary wellness-focused collections that respond to modern lifestyles. This campaign with Byeon Woo-seok underscores a broader shift in the market: performance apparel is no longer confined to the track or trail, but has become an integral part of daily style. The 26SS wellness collection is available now through Discovery Expedition's official online store and retail locations nationwide.
FAQ
Who is the model for Discovery Expedition's 26SS campaign?
Actor Byeon Woo-seok participated as the model for Discovery Expedition's 26SS campaign. This campaign proposes functional styling that crosses between daily life and exercise under the theme 'Active Wellness,' with Byeon embodying the brand's trendy yet practical product line.
What are the key items in Discovery Expedition's 26SS collection?
Key items in the 26SS collection include the PrimaLoft padding jacket, Vertex 3L half-sleeve jacket with waterproof, windproof, and UV protection features, and a running windbreaker in Pertex ripstop material. These products feature designs considering both activity and urban style.
What is Discovery Expedition's Active Wellness concept?
Active Wellness is the core keyword for Discovery Expedition's 26SS season, meaning functional fashion that breaks down boundaries between daily life and exercise. It proposes a wellness-centered collection suited to modern lifestyles by integrating athletic wear functionality into everyday style.
