Discovery Expedition has unveiled DISCOVERY WINTER BASECAMP, a special space marking the start of winter. Actor Byeon Woo-seok fronts the campaign, where visitors can experience the brand's AIRWELL down jacket firsthand. The basecamp brings the campaign imagery and product together in an urban setting.
The AIRWELL down jacket balances lightweight wear with warmth. It translates outdoor functionality into everyday comfort. An active fit allows freedom of movement, making it suitable both in the city and outdoors. The brand positions AIRWELL as a down jacket designed for daily life.
Byeon Woo-seok wears an oversized grey AIRWELL down in the campaign. The hooded puffer silhouette adds an urban edge. Styled with a cap and sunglasses, it completes a casual winter look.
At DISCOVERY WINTER BASECAMP, visitors can try on the down jackets from the campaign. The surest way to prepare for winter is finding the right down for you. Which down will you choose for the season ahead?
The AIRWELL down jacket balances lightweight wear with warmth. It translates outdoor functionality into everyday comfort. An active fit allows freedom of movement, making it suitable both in the city and outdoors. The brand positions AIRWELL as a down jacket designed for daily life.
Byeon Woo-seok wears an oversized grey AIRWELL down in the campaign. The hooded puffer silhouette adds an urban edge. Styled with a cap and sunglasses, it completes a casual winter look.
At DISCOVERY WINTER BASECAMP, visitors can try on the down jackets from the campaign. The surest way to prepare for winter is finding the right down for you. Which down will you choose for the season ahead?
FAQ
What are the features of Discovery Expedition's AIRWELL down?
The AIRWELL down combines lightweight comfort with warm insulation. Designed with an active fit for dynamic movement, it works seamlessly from outdoor adventures to everyday wear, offering freedom of motion in both urban and outdoor settings.
Where can you experience DISCOVERY WINTER BASECAMP?
DISCOVERY WINTER BASECAMP is a special space launched by Discovery Expedition to herald the winter season. Designed as an experiential venue where visitors can try on the AIRWELL down jacket featured in the campaign starring actor Byeon Wooseok.
Which Discovery down jacket is Byeon Wooseok wearing?
Byeon Wooseok wore a grey-toned oversized AIRWELL down in the campaign. The hood and puffer silhouette add urban edge, styled with a cap and sunglasses to complete a casual winter look.
