BLACKPINK's Jennie has joined Moncler's Fall/Winter 2026 Re/Icons campaign alongside legendary artists Cher and Grace Jones. The Re/Icons collection reimagines four signature archive pieces—Karakorum, Verone, Himalaya, and Tibb—with contemporary materials and details. Karakorum, inspired by the 1954 K2 expedition, leads the lineup with its blend of heritage and modern design. The campaign brings together icons from different generations under one narrative.
Jennie's standout piece is the Karakorum jacket, a cornerstone of the collection. It retains Moncler's signature voluminous silhouette while adding updated design elements. Styled with a glossy black finish and a bold red scarf, Jennie pairs the jacket with round sunglasses to complete the look. The Karakorum honors its expedition origins by balancing function and form. It's a piece rooted in history but designed for today.
PAP visited the collection display in person, where the FW26 range and Re/Icons pieces were showcased. Outerwear in beige, red, and black filled the space, with Verone, Himalaya, and Tibb jackets each offering distinct silhouettes and finishes. All four styles draw from Moncler's archive but are reconstructed with 2026 fabrics and fits. This approach moves beyond simple reissue—it translates the past into wearable form for the present.
The campaign itself highlights a cross-generational meeting of icons. Cher, Grace Jones, and Jennie represent different eras, yet they converge under Moncler's vision. Campaign visuals show Jennie's face projected on a screen behind mannequins dressed in Re/Icons pieces. Past and present, legend and new guard, coexist in a single frame. It's a visual statement about continuity and evolution.
Through this collection, Moncler reinforces its identity as a brand that honors its history while speaking in today's language. Reinterpreting the archive isn't about nostalgia—it's about translating accumulated time into current design vocabulary. What do you consider the most successful example of archive reinterpretation in fashion?
Jennie's standout piece is the Karakorum jacket, a cornerstone of the collection. It retains Moncler's signature voluminous silhouette while adding updated design elements. Styled with a glossy black finish and a bold red scarf, Jennie pairs the jacket with round sunglasses to complete the look. The Karakorum honors its expedition origins by balancing function and form. It's a piece rooted in history but designed for today.
PAP visited the collection display in person, where the FW26 range and Re/Icons pieces were showcased. Outerwear in beige, red, and black filled the space, with Verone, Himalaya, and Tibb jackets each offering distinct silhouettes and finishes. All four styles draw from Moncler's archive but are reconstructed with 2026 fabrics and fits. This approach moves beyond simple reissue—it translates the past into wearable form for the present.
The campaign itself highlights a cross-generational meeting of icons. Cher, Grace Jones, and Jennie represent different eras, yet they converge under Moncler's vision. Campaign visuals show Jennie's face projected on a screen behind mannequins dressed in Re/Icons pieces. Past and present, legend and new guard, coexist in a single frame. It's a visual statement about continuity and evolution.
Through this collection, Moncler reinforces its identity as a brand that honors its history while speaking in today's language. Reinterpreting the archive isn't about nostalgia—it's about translating accumulated time into current design vocabulary. What do you consider the most successful example of archive reinterpretation in fashion?
FAQ
What Moncler jacket is Jennie wearing?
Jennie is wearing Moncler's Karakorum jacket. Inspired by the 1954 K2 expedition, this piece from the Re/Icon collection features a voluminous silhouette and modern details. She styled the glossy black jacket with a red scarf for the campaign.
What is the Moncler Re/Icon collection?
Re/Icon is Moncler's contemporary reinterpretation of its archives. Comprising four signature pieces—Karakorum, Verone, Himalaya, and Tip—the line reimagines past designs with 2026 fabrics and fits. It translates the brand's heritage into today's fashion language.
Who appears in the Moncler Re/Icon campaign?
BLACKPINK's Jennie, legendary singer Cher, and artist Grace Jones. The three icons represent different eras and weave Moncler's past and present into a single narrative through their participation in the campaign.
