JENNIE has unveiled behind-the-scenes images from Moncler's 2026 'Re/Icons' campaign. The snapshots from the shoot reveal a different kind of charm compared to the polished final campaign. Against a black-and-white set, JENNIE wears the Karakorum down jacket, moving freely between poses. Every moment—whether gazing at the camera or looking away—becomes a frame worth keeping.
The 'Re/Icons' collection reinterprets Moncler's archival pieces through a contemporary lens. The Karakorum jacket, first introduced in 1954 for Himalayan expeditions, is an emblem of the brand. JENNIE layers it with a white knit hoodie and a white down vest. The voluminous down envelops her body, while the knit softly frames her face.
In the behind-the-scenes shots, JENNIE explores styling beyond the final look. The white tone-on-tone layering creates a minimal yet sculptural silhouette. When she tightens the hoodie's drawstring around her face, the composition turns almost statuesque. Her short bob peeks out from under the hood, adding rhythm and contrast.
Through this campaign, Moncler brings its heritage into the present. JENNIE absorbs that heritage and translates it in her own way. If the campaign images are the finished product, the behind-the-scenes shots capture raw moments along the way. Both sides show just how multifaceted JENNIE is as a subject.
Which draws you in more—the polished campaign or the unguarded behind-the-scenes?
The 'Re/Icons' collection reinterprets Moncler's archival pieces through a contemporary lens. The Karakorum jacket, first introduced in 1954 for Himalayan expeditions, is an emblem of the brand. JENNIE layers it with a white knit hoodie and a white down vest. The voluminous down envelops her body, while the knit softly frames her face.
In the behind-the-scenes shots, JENNIE explores styling beyond the final look. The white tone-on-tone layering creates a minimal yet sculptural silhouette. When she tightens the hoodie's drawstring around her face, the composition turns almost statuesque. Her short bob peeks out from under the hood, adding rhythm and contrast.
Through this campaign, Moncler brings its heritage into the present. JENNIE absorbs that heritage and translates it in her own way. If the campaign images are the finished product, the behind-the-scenes shots capture raw moments along the way. Both sides show just how multifaceted JENNIE is as a subject.
Which draws you in more—the polished campaign or the unguarded behind-the-scenes?
FAQ
What jacket did Jennie wear in the Moncler 2026 Re/Icons campaign?
Jennie wore the Moncler Karakorum down jacket. The Karakorum is an iconic archive piece first created in 1954 for a Himalayan expedition, now reinterpreted with a modern sensibility for the Re/Icons collection.
What is the Moncler Re/Icons collection?
Re/Icons is Moncler's 2026 series that reinterprets the brand's archive with a contemporary perspective. It revives heritage pieces and presents them with a fresh, modern sensibility.
How did Jennie style the Moncler campaign look?
Jennie layered the black Karakorum down jacket over a white knit hoodie and white down vest. The tonal white layering created a minimal yet dimensional silhouette, with voluminous down construction offering sculptural, enveloping appeal.
