Moncler has unveiled the global campaign for Moncler Re/Icons, a collection that reinterprets the brand's archive. JENNIE joins Cher and Grace Jones in the campaign. Cultural pioneers who have each forged their own path now share a single frame. JENNIE reveals another side of herself through this collection, which translates iconic designs into the language of a new generation. Her minimalist look, composed of a cream turtleneck and a padded skirt, captures her restrained elegance.
JENNIE shared a message through the campaign: "My most special dream is to keep discovering new versions of myself that I haven't met yet." Her desire to continuously encounter a changing self aligns with Moncler's Re/Icons collection. Translating archive pieces into a contemporary language is ultimately about finding a future self within the past. JENNIE moves between roles as BLACKPINK's main vocalist, a solo artist, and Moncler's global ambassador. This campaign reveals another layer of her spectrum.
The Moncler Re/Icons collection brings the brand's past into the present. Iconic archive designs are reinterpreted through the eyes of a new generation. The cream turtleneck knit, padded skirt, and beanie JENNIE wears utilize Moncler's signature nylon laqué. The brand's identity is distilled within a minimalist silhouette. The collection is available at select stores, including the Seoul flagship, and on Moncler's official online store.
Do you want to discover versions of yourself you haven't met yet?
JENNIE shared a message through the campaign: "My most special dream is to keep discovering new versions of myself that I haven't met yet." Her desire to continuously encounter a changing self aligns with Moncler's Re/Icons collection. Translating archive pieces into a contemporary language is ultimately about finding a future self within the past. JENNIE moves between roles as BLACKPINK's main vocalist, a solo artist, and Moncler's global ambassador. This campaign reveals another layer of her spectrum.
The Moncler Re/Icons collection brings the brand's past into the present. Iconic archive designs are reinterpreted through the eyes of a new generation. The cream turtleneck knit, padded skirt, and beanie JENNIE wears utilize Moncler's signature nylon laqué. The brand's identity is distilled within a minimalist silhouette. The collection is available at select stores, including the Seoul flagship, and on Moncler's official online store.
Do you want to discover versions of yourself you haven't met yet?
