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JENNIE Meets Moncler

Moncler has unveiled its new Re/Icons campaign starring JENNIE at the forefront.

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Moncler has unveiled its new Re/Icons campaign starring JENNIE at the forefront. In the film, JENNIE shares, "My most extraordinary dream is to keep discovering different versions of myself that I haven't met yet." Moncler visualizes this journey of constant self-reinvention alongside JENNIE. The campaign doubles as a declaration for those who refuse to stay still and continuously test new boundaries.

JENNIE has been expanding her own spectrum by balancing BLACKPINK activities, her solo career, and her presence as a fashion icon. In this campaign, Moncler interprets her approach as a pioneering spirit. It captures the energy that only those who push the limits of creative expression can possess. On camera, JENNIE speaks naturally about herself, showing an open attitude toward possibilities she has yet to reach.

Moncler's Re/Icons campaign reinterprets iconic pieces while spotlighting the identities of those who wear them. The look JENNIE wears is a contemporary take on Moncler's signature down jacket. The campaign film is available on Moncler's official channels.

What new side of JENNIE would you love to see next?

FAQ

What is the name of the Moncler campaign featuring Jennie?

The Moncler campaign featuring Jennie is called 'Re/Icons.' The campaign highlights Jennie's constant self-reinvention and spirit of challenge, capturing the pioneering attitude that pushes the boundaries of creative expression.

What message did Jennie convey in the Re/Icons campaign?

In the campaign, Jennie shared the message: 'My most special dream is to keep discovering the different sides of myself I haven't met yet.' This reveals her attitude toward continuously exploring her potential and testing new boundaries.

What is the concept behind Moncler's Re/Icons campaign?

Moncler's Re/Icons campaign reinterprets the brand's iconic pieces while simultaneously celebrating the identity of those who wear them. The look worn by Jennie features a contemporary take on Moncler's signature down jacket design.