Nike has unveiled additional campaign visuals ahead of the 2026 FIFA World Cup, drawing significant attention. This campaign is a collaboration between Nike, the Korea Football Association (KFA), and G-Dragon's brand PEACEMINUSONE, featuring global star Karina as the face of the project.
In the newly released images, Karina appears alongside figures reminiscent of Korean supporters, radiating dynamic and powerful energy. She wears a black jacket featuring the combined logos of Nike, PEACEMINUSONE, and KFA, creating a look that merges sporty aesthetics with street sensibility. The styling—pairing a bold red T-shirt with a silver chain necklace—visually captures the fervent spirit of Korean national team supporters.
The collaboration is being recognized as a notable example of synergy between a global sports brand, K-fashion, and a K-pop icon. Released just one week before the 2026 FIFA World Cup kicks off on June 11, the campaign amplifies anticipation for the tournament. By blurring the boundaries between sports and fashion, this project is regarded as a meaningful reinterpretation of the global World Cup event through the lens of Korean culture.
In the newly released images, Karina appears alongside figures reminiscent of Korean supporters, radiating dynamic and powerful energy. She wears a black jacket featuring the combined logos of Nike, PEACEMINUSONE, and KFA, creating a look that merges sporty aesthetics with street sensibility. The styling—pairing a bold red T-shirt with a silver chain necklace—visually captures the fervent spirit of Korean national team supporters.
The collaboration is being recognized as a notable example of synergy between a global sports brand, K-fashion, and a K-pop icon. Released just one week before the 2026 FIFA World Cup kicks off on June 11, the campaign amplifies anticipation for the tournament. By blurring the boundaries between sports and fashion, this project is regarded as a meaningful reinterpretation of the global World Cup event through the lens of Korean culture.
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