Nike has unveiled additional campaign visuals ahead of the 2026 FIFA World Cup, drawing significant attention. This campaign is a collaboration between Nike, the Korea Football Association (KFA), and G-Dragon's brand PEACEMINUSONE, featuring global star Karina as the face of the project.
In the newly released images, Karina appears alongside figures reminiscent of Korean supporters, radiating dynamic and powerful energy. She wears a black jacket featuring the combined logos of Nike, PEACEMINUSONE, and KFA, creating a look that merges sporty aesthetics with street sensibility. The styling—pairing a bold red T-shirt with a silver chain necklace—visually captures the fervent spirit of Korean national team supporters.
The collaboration is being recognized as a notable example of synergy between a global sports brand, K-fashion, and a K-pop icon. Released just one week before the 2026 FIFA World Cup kicks off on June 11, the campaign amplifies anticipation for the tournament. By blurring the boundaries between sports and fashion, this project is regarded as a meaningful reinterpretation of the global World Cup event through the lens of Korean culture.
In the newly released images, Karina appears alongside figures reminiscent of Korean supporters, radiating dynamic and powerful energy. She wears a black jacket featuring the combined logos of Nike, PEACEMINUSONE, and KFA, creating a look that merges sporty aesthetics with street sensibility. The styling—pairing a bold red T-shirt with a silver chain necklace—visually captures the fervent spirit of Korean national team supporters.
The collaboration is being recognized as a notable example of synergy between a global sports brand, K-fashion, and a K-pop icon. Released just one week before the 2026 FIFA World Cup kicks off on June 11, the campaign amplifies anticipation for the tournament. By blurring the boundaries between sports and fashion, this project is regarded as a meaningful reinterpretation of the global World Cup event through the lens of Korean culture.
FAQ
Which brands collaborated on the jacket Karina wore in the Nike 2026 World Cup campaign?
The jacket Karina wore was a collaboration between Nike, PEACEMINUSONE (G-Dragon's brand), and the Korea Football Association (KFA). The black jacket features all three brands' logos, characterized by design balancing sporty and street sensibilities.
When does the 2026 FIFA World Cup open?
The 2026 FIFA World Cup opens on June 11, 2026. Nike has been gradually releasing campaign imagery featuring Karina starting about a week before the tournament, building anticipation toward the World Cup.
What is the concept of Nike and PEACEMINUSONE's World Cup campaign?
The campaign concept visually expresses Korean supporters' passionate cheering culture. Models including Karina radiate sporty and dynamic energy in an atmosphere reminiscent of Korean national team supporters, presenting distinctive visuals combining sports and K-fashion.
