Ahead of the World Cup season, PEACEMINUSONE and Nike have joined forces to unveil their new collaborative collection, 'The Tigers of Asia'. The campaign brings together G-Dragon, Karina, and footballer Hwang Heechan under one banner, celebrating Korean football culture and its collective energy. More than just a product launch, this collaboration reinterprets the passionate spirit of Korean fandom as a unified performance.
In the campaign imagery, the three protagonists stand before a vivid red backdrop, each expressing their unique style. G-Dragon layers a floral-patterned vest to showcase the brand's signature aesthetic, while Karina adds a sleek touch with her sporty kit ensemble. Hwang Heechan, true to his role as a footballer, wears a match jersey that clearly conveys the campaign's message. All three are seen wearing Nike's new 'Cryoshot' sneakers, naturally highlighting the collaboration's centerpiece.
The collection features the Cryoshot sneakers alongside collaborative kits and apparel, with select pieces set to drop first through PEACEMINUSONE's official channels. Bridging music, fashion, and sports, this collaboration is poised to once again affirm the power of Korean culture on the global stage. True to its name, 'The Tigers of Asia' captures the fierce energy that represents the continent.
In the campaign imagery, the three protagonists stand before a vivid red backdrop, each expressing their unique style. G-Dragon layers a floral-patterned vest to showcase the brand's signature aesthetic, while Karina adds a sleek touch with her sporty kit ensemble. Hwang Heechan, true to his role as a footballer, wears a match jersey that clearly conveys the campaign's message. All three are seen wearing Nike's new 'Cryoshot' sneakers, naturally highlighting the collaboration's centerpiece.
The collection features the Cryoshot sneakers alongside collaborative kits and apparel, with select pieces set to drop first through PEACEMINUSONE's official channels. Bridging music, fashion, and sports, this collaboration is poised to once again affirm the power of Korean culture on the global stage. True to its name, 'The Tigers of Asia' captures the fierce energy that represents the continent.
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