Ahead of the World Cup season, PEACEMINUSONE and Nike have joined forces to unveil their new collaborative collection, 'The Tigers of Asia'. The campaign brings together G-Dragon, Karina, and footballer Hwang Heechan under one banner, celebrating Korean football culture and its collective energy. More than just a product launch, this collaboration reinterprets the passionate spirit of Korean fandom as a unified performance.
In the campaign imagery, the three protagonists stand before a vivid red backdrop, each expressing their unique style. G-Dragon layers a floral-patterned vest to showcase the brand's signature aesthetic, while Karina adds a sleek touch with her sporty kit ensemble. Hwang Heechan, true to his role as a footballer, wears a match jersey that clearly conveys the campaign's message. All three are seen wearing Nike's new 'Cryoshot' sneakers, naturally highlighting the collaboration's centerpiece.
The collection features the Cryoshot sneakers alongside collaborative kits and apparel, with select pieces set to drop first through PEACEMINUSONE's official channels. Bridging music, fashion, and sports, this collaboration is poised to once again affirm the power of Korean culture on the global stage. True to its name, 'The Tigers of Asia' captures the fierce energy that represents the continent.
In the campaign imagery, the three protagonists stand before a vivid red backdrop, each expressing their unique style. G-Dragon layers a floral-patterned vest to showcase the brand's signature aesthetic, while Karina adds a sleek touch with her sporty kit ensemble. Hwang Heechan, true to his role as a footballer, wears a match jersey that clearly conveys the campaign's message. All three are seen wearing Nike's new 'Cryoshot' sneakers, naturally highlighting the collaboration's centerpiece.
The collection features the Cryoshot sneakers alongside collaborative kits and apparel, with select pieces set to drop first through PEACEMINUSONE's official channels. Bridging music, fashion, and sports, this collaboration is poised to once again affirm the power of Korean culture on the global stage. True to its name, 'The Tigers of Asia' captures the fierce energy that represents the continent.
FAQ
When will PEACEMINUSONE and Nike's 'The Tigers of Asia' collection be released?
PEACEMINUSONE and Nike's 'The Tigers of Asia' collection was unveiled ahead of the World Cup season, with select products previewing first through PEACEMINUSONE's official channels. Exact release dates can be confirmed through official channels.
What is the theme of the Nike campaign featuring G-Dragon, Karina, and Hwang Hee-chan?
'The Tigers of Asia' campaign reinterprets Korean football supporter culture and collective energy as a single performance. Three icons from music, fashion, and sports unite to deliver a powerful message representing Asia.
What is the Cryoshot sneaker revealed in the PEACEMINUSONE × Nike collaboration?
The Cryoshot sneaker is the key item in PEACEMINUSONE and Nike's 'The Tigers of Asia' collaboration collection, worn by G-Dragon, Karina, and Hwang Hee-chan in campaign images. Specific design details will be revealed upon official release.
