A preview event was held ahead of the official opening. Attendees experienced the full space and had early access to exclusive items available only at the Hannam store. These included a black quilted jacket with fur details, a white top embroidered with chain motifs, and graphic-printed sweatshirts. This lineup can only be purchased at the Hannam location.
HYEIN SEO has gained recognition for its architectural, restrained design. Designer Hyein Seo, who works between Seoul and Antwerp, has built her own language by translating architectural thinking into clothing. The Hannam store expands that language into physical space. The circulation created by the box structures and door placement echoes the layering found in her garments.
The store is located at 19 Itaewon-ro 54-gil, 2F, Yongsan-gu, Seoul. Now is the perfect time to experience HYEIN SEO's aesthetic in spatial form. Visit in person to discover the exclusive items firsthand.
FAQ
Where is the HYEIN SEO Hannam flagship store located?
The HYEIN SEO Hannam flagship store is located on the second floor at 19 Itaewon-ro 54-gil, Yongsan-gu, Seoul. Designed in collaboration with interior designer Jo Hyunseok, the space features wood and white neutral tones and offers exclusive items available only at the Hannam store.
Are there products exclusive to the HYEIN SEO Hannam store?
Yes. The Hannam store offers exclusive pieces including a black quilted fur jacket, white chain-embroidered top, and graphic print sweatshirt. These items were first unveiled at a preview event and are sold only at the Hannam location.
What kind of brand is HYEIN SEO?
HYEIN SEO is a Korean brand known for its structured and refined design. Designer Seo Hyein works between Seoul and Antwerp, translating architectural thinking into clothing to build her own clean aesthetic. The Hannam store is the brand's second flagship.
