SAN SAN GEAR is opening its second flagship store in Hannam following its Hapjeong location. Set to officially open on August 21, the new space is built around the concept of 'Duality,' where contrasting qualities coexist. A former private residence has been transformed with elements inspired by public spaces, stages and runways included, creating a uniquely SAN SAN GEAR environment where home and retail, the everyday and the unexpected intersect.
DAIKEI MILLS, known for its work with ISSEY MIYAKE, AURALEE, and LEMAIRE, designed the space. SIIN SIIN and designer Choi Sung-il created the furniture across the first and second floors. In the basement, visitors can watch director Park Se-young's short film, connected to SAN SAN GEAR's FW26 'CABLE' collection. The store goes beyond simply selling clothes, weaving fashion, spatial design, and culture into a single world.
Located at 37-10 Itaewon-ro 55-gil, Yongsan-gu, Seoul, the flagship marks a new chapter for SAN SAN GEAR. Step inside and discover what the brand has in store for Hannam.
DAIKEI MILLS, known for its work with ISSEY MIYAKE, AURALEE, and LEMAIRE, designed the space. SIIN SIIN and designer Choi Sung-il created the furniture across the first and second floors. In the basement, visitors can watch director Park Se-young's short film
Located at 37-10 Itaewon-ro 55-gil, Yongsan-gu, Seoul, the flagship marks a new chapter for SAN SAN GEAR. Step inside and discover what the brand has in store for Hannam.
FAQ
When does SANSAN GEAR Hannam flagship open?
It opens Friday, August 21, 2026, at 37-10 Itaewon-ro 55-gil, Yongsan-gu, Seoul. This is the brand's second flagship following Hapjeong.
Who designed the SANSAN GEAR Hannam space?
DAIKEI MILLS handled the spatial design—the same team behind Issey Miyake, Auralee, and Lemaire stores. Furniture was designed by SIIN SIIN and designer Choi Sungil.
What's the concept of the SANSAN GEAR Hannam store?
The concept is duality—contrasting elements coexisting. A former private residence now layered with runway and stage elements, the space merges home and retail, everyday and extraordinary into one architectural experience.
