Stray Kids Drop 'After You' MV First on Spotify

Stray Kids will premiere the music video for "After You," a track from their latest album THIS & THAT, exclusively on Spotify at 11 AM on August 21. The platform-first drop strategy offers fans a distinct first-look experience. The cinematic narrative picks up from everyday spaces, flowing from the emotional pause of "Before You" to the emotional reconnection in "After You," building an omnibus-like arc. Warm, summery visuals amplify the song's storytelling depth.

Spotify Premium users get an even smoother ride. Play "After You," tap "Switch to Video," and the MV continues from the exact moment you were listening. The feature works across mobile and TV, blurring the line between audio and visual in real time. It's a glimpse at how streaming platforms and K-pop are reshaping the way fans consume music.

Spotify has been rolling out exclusive artist content for years, widening its touchpoint with global audiences. This collaboration with Stray Kids fits right into that playbook. By giving a B-side track the full visual treatment post-release, the move shows that music platforms are no longer just playback engines—they're part of the creative rollout itself. Have you opened Spotify yet?