JYP Entertainment has partnered with Spotify to launch a new video podcast series titled 'JYP Podcast.' The inaugural installment, '3RACHA Session,' features Stray Kids' in-house production unit 3RACHA and premieres on August 3. The six-episode series will release new episodes every Monday at 8 PM KST.
3RACHA—composed of Bang Chan, Changbin, and HAN—serves as the creative engine behind most of Stray Kids' discography, responsible for writing, composing, and producing the group's signature sound. In this podcast, the trio opens up about their songwriting process, sources of inspiration, and the candid conversations that happen behind studio doors. It's a rare glimpse into the minds of the creators, beyond the polished performances on stage.
More than just a behind-the-scenes look, the series offers an entry point into their creative universe. Fans can expect insights into previously released tracks as well as subtle hints about future Stray Kids releases. The format represents a shift in how K-pop engages with its audience—moving beyond music streaming to transparent storytelling about the creative journey itself.
This collaboration between JYP Entertainment and Spotify marks a notable case study in how global streaming platforms and K-pop agencies are co-creating original content. As the podcast format continues to evolve within the K-pop ecosystem, '3RACHA Session' positions itself not just as promotional material, but as a direct channel for artists to share their artistic philosophy and inner world with listeners worldwide.
3RACHA—composed of Bang Chan, Changbin, and HAN—serves as the creative engine behind most of Stray Kids' discography, responsible for writing, composing, and producing the group's signature sound. In this podcast, the trio opens up about their songwriting process, sources of inspiration, and the candid conversations that happen behind studio doors. It's a rare glimpse into the minds of the creators, beyond the polished performances on stage.
More than just a behind-the-scenes look, the series offers an entry point into their creative universe. Fans can expect insights into previously released tracks as well as subtle hints about future Stray Kids releases. The format represents a shift in how K-pop engages with its audience—moving beyond music streaming to transparent storytelling about the creative journey itself.
This collaboration between JYP Entertainment and Spotify marks a notable case study in how global streaming platforms and K-pop agencies are co-creating original content. As the podcast format continues to evolve within the K-pop ecosystem, '3RACHA Session' positions itself not just as promotional material, but as a direct channel for artists to share their artistic philosophy and inner world with listeners worldwide.
FAQ
When will the 3RACHA Session podcast be released?
3RACHA Session's first episode launches on August 3, 2025, then uploads weekly Mondays at 8 PM on Spotify for six total episodes. It's the inaugural series of 'JYP Podcast,' a new video podcast co-produced by JYP Entertainment and Spotify.
Who comprises 3RACHA?
3RACHA is the producing unit composed of Stray Kids' Bang Chan, Changbin, and Han. They directly compose, write lyrics, and produce most of the group's songs, leading Stray Kids' musical identity.
What content does JYP Podcast cover?
JYP Podcast's first series '3RACHA Session' reveals Bang Chan, Changbin, and Han's music-making process, moments of inspiration, and studio conversations behind creation. It will also show their off-stage creator personas and hints about Stray Kids' future sound.
