A laundromat just opened in Seongsu-dong. Except if you walk in, HYUKOH's secret live show awaits. Spotify's indie rock campaign, Spotify SPEAKEASY, has taken over S Factory in Seongsu-dong, Seoul, transforming it into the Green Laundry. It looks like an ordinary laundromat, but step through the washing machine door and a hidden space unfolds.
Every corner is packed with discoveries. A speakeasy bar serves cocktails inspired by HYUKOH's new songs, while a photo booth, playlist zone and lounge occupy the space. The path to the secret room lies beyond that washing machine door. A live stage hides behind an everyday laundromat facade.
Speakeasy traces its roots to the secret bars of 1920s Prohibition-era America. Alcohol was illegal to sell, so establishments posed as regular shops while selling drinks in hidden back rooms. This campaign borrows that concept, tucking an indie rock live show behind a laundromat front.
HYUKOH has carved out a singular position in Korea's indie rock scene since debuting in 2014. This SPEAKEASY unveils a live set including new tracks. The cocktails at the bar are said to capture the mood of each new song.
*Drink Responsibly
This content is intended for consumers of legal drinking age, 19 and older.
Warning: Excessive drinking may cause stroke, memory loss, or dementia. Drinking during pregnancy increases the risk of birth defects.
Every corner is packed with discoveries. A speakeasy bar serves cocktails inspired by HYUKOH's new songs, while a photo booth, playlist zone and lounge occupy the space. The path to the secret room lies beyond that washing machine door. A live stage hides behind an everyday laundromat facade.
Speakeasy traces its roots to the secret bars of 1920s Prohibition-era America. Alcohol was illegal to sell, so establishments posed as regular shops while selling drinks in hidden back rooms. This campaign borrows that concept, tucking an indie rock live show behind a laundromat front.
HYUKOH has carved out a singular position in Korea's indie rock scene since debuting in 2014. This SPEAKEASY unveils a live set including new tracks. The cocktails at the bar are said to capture the mood of each new song.
*Drink Responsibly
This content is intended for consumers of legal drinking age, 19 and older.
Warning: Excessive drinking may cause stroke, memory loss, or dementia. Drinking during pregnancy increases the risk of birth defects.
FAQ
Where is the Hyukoh secret live performance held?
It takes place at S Factory in Seongsu-dong, Seoul. Styled as a green laundromat for Spotify's Speakeasy campaign, visitors open a washing-machine door to discover a hidden space where Hyukoh performs live.
What can you find at Spotify Speakeasy Green Laundromat?
There's a Speakeasy bar serving cocktails inspired by Hyukoh's new tracks, plus a photo booth, playlist zone, and lounge. Beyond the washing-machine door lies a secret room where Hyukoh's live performance unfolds.
What does 'speakeasy' mean?
It refers to the illegal bars of 1920s Prohibition-era America. Because alcohol sales were banned, these venues disguised themselves as other businesses and sold drinks in hidden back rooms—a concept this campaign borrows by concealing a live stage behind a laundromat.
