Marshall has been amplifying music on stage since 1962. From rock and blues to punk, the brand has stood at the center of sound in countless venues. This campaign extends that philosophy into the local space of Yeonnam-dong. It was designed to let people experience the vitality of live music directly within a community setting.
HYUKOH's set took place on the indoor stage at Channel 1969. As vocalist Oh Hyuk and the band performed, the audience stretched their arms and swayed, blurring the line between stage and crowd. In the parking lot, a block party unfolded with flea market booths selling records, goods, and vintage clothing. The street filled with music and people.
Marshall plans to bring the energy of live music to even more places going forward. A brand known for amplifying sound on stage is now expanding beyond it. Live music is not a recording. It is the tremor in the air that exists only on that day, in that place. When was the last time you felt the energy of live music?
FAQ
When and where did Marshall's 'LIVE FROM YEONNAM : HYUKOH' event take place?
It was held on October 11 in the Yeonnam-dong area around Channel1969 and Dongjin Market parking lot in Seoul. Centered on HYUKOH's live performance, the event featured diverse artist stages, a music flea market, and a block party, filling the entire neighborhood with live music energy.
What is Marshall's 'KEEP LIVE MUSIC ALIVE' campaign?
It's a campaign Marshall runs to champion live music culture. As an amp brand that's been amplifying on-stage sound since 1962, Marshall extends live music's energy into local communities, creating concerts and parties where people can experience the vitality of live music firsthand.
What programs took place at the Yeonnam-dong 'LIVE FROM YEONNAM' event?
HYUKOH's live performance headlined the indoor stage at Channel1969, while the parking lot hosted a block party and music flea market selling records, merchandise, and vintage clothing. Various artist performances followed throughout, filling the streets with music and people.
