SAY TOUCHÉ has opened its first flagship store at 1 Sinheungro 12-gil, Yongsan-gu, Seoul. Launched on September 12, the space takes over an entire house beneath Namsan and fills it with the brand's distinctive world. The first floor houses Café Touché. Coffee comes before shopping, setting the mood even before the experience begins. A stained-glass sign and a black speaker-integrated shelf establish the space's opening impression.
Climb to the second floor and over 200 objects come pouring out. Apparel, accessories, and lifestyle goods converge in one place. The entire floor can be read as SAY TOUCHÉ's taste manifesto. To browse here is to decode the brand's language.
The third floor displays collected furniture and art. A curved brown leather sofa anchors the center, while the space flows seamlessly above the stairs. Too personal to feel like a store, too composed to simply be a home. Outside, greenery spills down the building's facade.
In this flagship, SAY TOUCHÉ erases the line between shopping and spatial experience. It's an attempt to concentrate every facet of the brand into one building. Will you call this space a store, or a house of taste?
Climb to the second floor and over 200 objects come pouring out. Apparel, accessories, and lifestyle goods converge in one place. The entire floor can be read as SAY TOUCHÉ's taste manifesto. To browse here is to decode the brand's language.
The third floor displays collected furniture and art. A curved brown leather sofa anchors the center, while the space flows seamlessly above the stairs. Too personal to feel like a store, too composed to simply be a home. Outside, greenery spills down the building's facade.
In this flagship, SAY TOUCHÉ erases the line between shopping and spatial experience. It's an attempt to concentrate every facet of the brand into one building. Will you call this space a store, or a house of taste?
FAQ
Where is the Saytuche Seoul flagship store located?
The Saytuche Seoul flagship store is located at 1 Sinheung-ro 12-gil, Yongsan-gu, below Namsan Mountain. It opened on September 12th and occupies an entire three-story building.
How many floors does the Saytuche flagship store have?
The Saytuche flagship spans three floors: the first floor houses Café Touche, the second floor features a shop selling over 200 products, and the third floor displays curated furniture and artworks.
What can you do at Café Touche on the first floor?
At Café Touche on the first floor, visitors can enjoy coffee and set the mood before shopping. The space features a stained-glass sign and shelving with built-in speakers.
