How NARS paints SAN. ATEEZ's SAN reunites with global beauty brand NARS for the newly unveiled 'BE ICONIC' campaign. From flawlessly refined skin to bold blush that refuses to fade into the background, this time nothing is meant to be hidden. His face already commands the stage, and now makeup becomes another weapon in his arsenal. See SAN redefine what a NARS icon looks like.
The first shot delivers a striking gaze against a pink backdrop. Hair styled with a wet-textured finish and vivid blush work together to sharpen the contours of his face. Even the lines of his arms, revealed beneath a black sleeveless top, read like a finished editorial spread. NARS presents color that is never excessive, yet never backs down.
The second image offers a cleaner composition under a white-toned background. Beneath halo-like lighting, his skin achieves a porcelain-smooth finish. Even without heavy contouring, his features hold their own, proof that the foundation is flawlessly laid. The makeup that follows is light, but undeniably present.
The third frame pairs a black sleeveless top with a pink background in the most visually dynamic setup. Arms crossed, SAN's gaze meets the camera head-on, provocative yet restrained. Blush diffused across his cheeks adds dimension to the face, and the seamlessly blended color drives the entire mood. Makeup here does not sit on the skin; it becomes the skin.
The face SAN has shown onstage was already iconic. NARS layers on the language of makeup and pushes it one dimension further. Nothing is hidden; everything is revealed. Do you agree with makeup like this?
The first shot delivers a striking gaze against a pink backdrop. Hair styled with a wet-textured finish and vivid blush work together to sharpen the contours of his face. Even the lines of his arms, revealed beneath a black sleeveless top, read like a finished editorial spread. NARS presents color that is never excessive, yet never backs down.
The second image offers a cleaner composition under a white-toned background. Beneath halo-like lighting, his skin achieves a porcelain-smooth finish. Even without heavy contouring, his features hold their own, proof that the foundation is flawlessly laid. The makeup that follows is light, but undeniably present.
The third frame pairs a black sleeveless top with a pink background in the most visually dynamic setup. Arms crossed, SAN's gaze meets the camera head-on, provocative yet restrained. Blush diffused across his cheeks adds dimension to the face, and the seamlessly blended color drives the entire mood. Makeup here does not sit on the skin; it becomes the skin.
The face SAN has shown onstage was already iconic. NARS layers on the language of makeup and pushes it one dimension further. Nothing is hidden; everything is revealed. Do you agree with makeup like this?
FAQ
Did Choi San participate in the NARS BE ICONIC campaign?
Yes, NARS unveiled its 'BE ICONIC' campaign featuring ATEEZ's Choi San. The campaign showcases San's new iconic image through makeup that emphasizes flawless skin and vivid blush.
What makeup did the NARS Choi San campaign emphasize?
The campaign highlights flawlessly refined skin and vividly diffused blush. With a concept of revealing rather than concealing, the base and blusher distinctly accentuate facial contours.
Where can I see the Choi San NARS pictorial?
The 'BE ICONIC' campaign pictorial with Choi San and NARS is available on NARS Cosmetics Korea's official channels and PAP Magazine. Three cuts shot against pink and white backgrounds were released.
