Beauty brand NARS has unveiled additional shots from its 'BE ICONIC' campaign starring ATEEZ's SAN. Following the first release, this round presents a new look defined by bold blush and sharp lip color. NARS reinterprets SAN's signature sunburn makeup by layering 'Behave' and 'Madly' blush shades, sweeping color across cheeks, eyes, and lips with sculpted definition. The color spread over flawless skin transforms his face into a canvas for a new narrative.
'BE ICONIC' is a campaign about discovering your true self and living on your own terms. NARS' iconic products meet SAN's unmistakable presence, making every shade his own. NARS brings the makeup, but SAN completes every color. Blush bleeds across cheeks, eyes, and lips without boundaries, capturing attention first.
Another hero of the campaign is NARS' iconic shade 'Orgasm'. This product sweeps across cheeks, eyes, and lips, creating a monochrome look with sheer, dewy glow and transparent radiance. Even in monochrome, the moist texture adds life to the face. 'Orgasm' is one of NARS' bestsellers, known for blending naturally across diverse skin tones.
The shoot captures SAN's many expressions against a pink backdrop. Varied compositions—hands framing his face, holding a brush while gazing forward—accentuate his presence. He alternates between a black sleeveless top and a striped shirt, moving between casual and sharp. Wet-styled black hair and a few rings complete the overall look.
The combination of NARS and SAN never cools down. Their chemistry, proven not to end after just one round, shines again in these new shots. Who do you see as the face of BE ICONIC?
'BE ICONIC' is a campaign about discovering your true self and living on your own terms. NARS' iconic products meet SAN's unmistakable presence, making every shade his own. NARS brings the makeup, but SAN completes every color. Blush bleeds across cheeks, eyes, and lips without boundaries, capturing attention first.
Another hero of the campaign is NARS' iconic shade 'Orgasm'. This product sweeps across cheeks, eyes, and lips, creating a monochrome look with sheer, dewy glow and transparent radiance. Even in monochrome, the moist texture adds life to the face. 'Orgasm' is one of NARS' bestsellers, known for blending naturally across diverse skin tones.
The shoot captures SAN's many expressions against a pink backdrop. Varied compositions—hands framing his face, holding a brush while gazing forward—accentuate his presence. He alternates between a black sleeveless top and a striped shirt, moving between casual and sharp. Wet-styled black hair and a few rings complete the overall look.
The combination of NARS and SAN never cools down. Their chemistry, proven not to end after just one round, shines again in these new shots. Who do you see as the face of BE ICONIC?
FAQ
Which products were used in the BE ICONIC campaign with NAS and SAN?
NAS layered Behave and Madly blushes for bold color across lips and eyes, then applied the iconic Orgasm shade all over cheeks, eyes, and lips to create dewy glow and translucent radiance.
What are the features of NARS Orgasm shade?
Orgasm is NARS' bestselling blush, known for blending naturally into various skin tones and adding a sheer, dewy finish that brings vitality to the complexion.
How many times was the ATEEZ SAN and NARS shoot released?
The BE ICONIC campaign featuring NARS and ATEEZ's SAN was released twice: the initial shoot followed by additional images.
