ATEEZ's Choi San has stepped into the spotlight as the newest muse for NARS. To celebrate the launch of the Legendary Blush Liquid, NARS Cosmetics Korea has opened a pop-up store at MUSINSA Mega Store Seongsu, unveiling a special campaign featuring Choi San. With the tagline "gets more dangerous up close," this collaboration merges Choi San's signature charisma with NARS's iconic glow, sparking widespread buzz.
At the pop-up, visitors can experience the newly launched liquid blush firsthand and get an up-close look at the dewy makeup look curated by Choi San himself. In an exclusive video with PAP Magazine, Choi San's natural charm is on full display, along with the product's smooth application and long-lasting finish. The way the luminous cheek color melts into the skin highlights the strengths of the liquid formula.
NARS has long championed bold and uninhibited beauty, and this partnership with Choi San is a seamless continuation of that ethos. The intersection of K-pop idols and global cosmetic brands has evolved beyond simple endorsements into a cultural phenomenon, and Choi San's influence shines brightly within this trend.
The pop-up store will be open until July 24 at the first floor of MUSINSA Mega Store in Seongsu-dong. If you're looking for a vibrant summer makeup look, we highly recommend experiencing the "dangerous glow" that Choi San brings to life.
At the pop-up, visitors can experience the newly launched liquid blush firsthand and get an up-close look at the dewy makeup look curated by Choi San himself. In an exclusive video with PAP Magazine, Choi San's natural charm is on full display, along with the product's smooth application and long-lasting finish. The way the luminous cheek color melts into the skin highlights the strengths of the liquid formula.
NARS has long championed bold and uninhibited beauty, and this partnership with Choi San is a seamless continuation of that ethos. The intersection of K-pop idols and global cosmetic brands has evolved beyond simple endorsements into a cultural phenomenon, and Choi San's influence shines brightly within this trend.
The pop-up store will be open until July 24 at the first floor of MUSINSA Mega Store in Seongsu-dong. If you're looking for a vibrant summer makeup look, we highly recommend experiencing the "dangerous glow" that Choi San brings to life.
FAQ
Did ATEEZ's Choi San participate in the NARS Cosmetics campaign?
ATEEZ's Choi San became the new muse for NARS Cosmetics, participating in a campaign celebrating the Legendary Liquid Blush launch and presenting a special collaboration with Musinsa Mega Store Seongsu pop-up.
How long will the NARS Cosmetics Seongsu pop-up run?
The NARS Cosmetics pop-up store will operate until July 24 on the first floor of Musinsa Mega Store Seongsu, where visitors can experience the campaign with Choi San and try the new liquid blush.
