Hyein Seo has chosen TWICE's Chaeyoung as the muse for its Fall/Winter 2026 collection. Set to officially launch on the 28th via Hyein Seo's website, the collection draws inspiration from pop icons of the '90s and '00s. What caught the brand's attention wasn't the polished image of a typical idol. It was Chaeyoung's cool, rebellious energy and her genuine love for underground and punk culture.
Chaeyoung didn't just model the looks. She also participated as the selector for the FW26 mixtape, channeling her distinct personal taste into the project. Hyein Seo embedded Chaeyoung's musical sensibility and personal worldview directly into the collection. It was a discovery of her real identity beyond the idol frame.
Hyein Seo is the brand founded by Belgian Royal Academy of Fine Arts Antwerp graduate designer Hyein Seo. The label is known for fusing punk and street sensibility with luxury tailoring. The brand's rebellious attitude combined with meticulous craftsmanship naturally aligned with Chaeyoung's character. They needed someone who thrives in the gap between on-stage persona and off-stage authenticity.
This collaboration demonstrates how fashion reads the expanded persona of a K-pop idol. Through Hyein Seo's collection, Chaeyoung revealed herself beyond the idol image. Through Chaeyoung, Hyein Seo reinforced the brand's rebellious DNA even more strongly. The collection and mixtape launching on the 28th will show the full result.
Which version of an idol draws you in more? The perfectly curated image, or the raw side beneath it?
Chaeyoung didn't just model the looks. She also participated as the selector for the FW26 mixtape, channeling her distinct personal taste into the project. Hyein Seo embedded Chaeyoung's musical sensibility and personal worldview directly into the collection. It was a discovery of her real identity beyond the idol frame.
Hyein Seo is the brand founded by Belgian Royal Academy of Fine Arts Antwerp graduate designer Hyein Seo. The label is known for fusing punk and street sensibility with luxury tailoring. The brand's rebellious attitude combined with meticulous craftsmanship naturally aligned with Chaeyoung's character. They needed someone who thrives in the gap between on-stage persona and off-stage authenticity.
This collaboration demonstrates how fashion reads the expanded persona of a K-pop idol. Through Hyein Seo's collection, Chaeyoung revealed herself beyond the idol image. Through Chaeyoung, Hyein Seo reinforced the brand's rebellious DNA even more strongly. The collection and mixtape launching on the 28th will show the full result.
Which version of an idol draws you in more? The perfectly curated image, or the raw side beneath it?
FAQ
Who is the muse for HYEIN SEO's 2026 FW collection?
TWICE's CHAEYOUNG is the muse for HYEIN SEO's Fall/Winter 2026 collection. The brand focused not on a conventional idol image but on CHAEYOUNG's cool, rebellious energy and love for underground and punk culture.
What role did CHAEYOUNG play in HYEIN SEO's FW26 collection?
CHAEYOUNG not only modeled the looks as muse but also participated as selector of the FW26 mixtape, infusing the collection with her distinctive musical taste and personal worldview.
When does HYEIN SEO's FW26 collection launch?
HYEIN SEO's Fall/Winter 2026 collection officially launches on the 28th via the brand's official website. Inspired by '90s and '00s pop icons, it features CHAEYOUNG's curated mixtape alongside the collection.
