ATEEZ member Seonghwa has revealed behind-the-scenes shots from SONGZIO's Fall/Winter 2026 campaign 'Crushed. Cast. Constructed.' Captured by photographer Daniel Tarcher, the images show a different side of Seonghwa: checking monitors, deep in concentration, offering a natural contrast to the intense finished campaign frames. The collection draws inspiration from industrial-age collisions, reconstruction, and sculptor John Chamberlain's crushed steel works, rendered through a cinematic lens in controlled light and space.
The making of a single editorial frame might itself be a work of art. Comparing the polished campaign images with these raw moments clarifies how Seonghwa embodies the narrative of the collection. Which resonates more deeply with you: the performer on stage or the subject at work?
The making of a single editorial frame might itself be a work of art. Comparing the polished campaign images with these raw moments clarifies how Seonghwa embodies the narrative of the collection. Which resonates more deeply with you: the performer on stage or the subject at work?
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