The 26FW collection 'Crushed. Cast. Constructed.' draws inspiration from American sculptor John Chamberlain's crushed steel works. It reinterprets the industrial aesthetics of the Machine Age through SONGZIO's signature 'Order Disorder' philosophy, balancing structured silhouettes with deconstructive details. The collection features dark-toned textures and metallic materials that create powerful contrasts central to its identity.
Daniel Archer's restrained compositions and dramatic chiaroscuro lighting elevate SONGZIO's sculptural garments to new dimensions. His lens meticulously captures the structural details and material textures of each piece, while SEONGHWA's commanding presence transforms the images into works of art that transcend traditional fashion photography.
This campaign, which evokes contemporary art as much as fashion imagery, clearly articulates SONGZIO's artistic vision. As SEONGHWA's first full-season campaign as global ambassador, the project stands as a symbolic marker of K-fashion's artistic evolution on the international stage.
FAQ
Who shot the SONGZIO 2026 FW campaign?
World-renowned photographer Daniel Archer shot the campaign. Using restrained framing and dramatic chiaroscuro, he captured SONGZIO's sculptural silhouettes dimensionally, blending with ATEEZ Seonghwa's presence to create artwork-like imagery.
What inspired the SONGZIO 26FW collection?
The collection draws inspiration from American sculptor John Chamberlain's crushed steel sculptures. Industrial aesthetics of the machine age are reinterpreted through SONGZIO's signature 'order disorder' philosophy, expressed via structural silhouettes, deconstructive details, and contrasting metallic materials.
What is ATEEZ Seonghwa's relationship with SONGZIO?
Seonghwa serves as SONGZIO's global ambassador. The 2026 FW campaign marks his first full-season campaign as ambassador, establishing him as the face representing the brand's artistic direction.
