SONGZIO has unveiled its 2026 Spring/Summer campaign 'Polyptych' featuring ATEEZ's Seonghwa as its muse. Inspired by the polyptych form where multiple panels converge to create a unified meaning, the campaign constructs a unique visual narrative of fragmentation and cohesion, absence and presence, through photographer Cho Gi Seok's lens. Here, garments transcend mere products to function as discursive mediums that dismantle and reconstruct time and identity.
Within the campaign imagery, Seonghwa confronts a fractured self in a distorted temporal flow where reality and fantasy intersect. SONGZIO's signature structural silhouettes complete themselves on the body like moving architecture, as sculptural forms and the human figure layer to generate multidimensional meaning. The polyptych concept extends beyond a single image into a whole that achieves completion only through the collision of multiple perspectives and emotions.
This campaign once again sharply defines SONGZIO's ongoing exploration of existential duality and its sculptural fashion language. Dichotomous elements such as past and future, deconstruction and reconstruction, coexist within a harmonious narrative, visually manifesting the brand's philosophical depth. The convergence of Seonghwa's presence and Cho Gi Seok's artistic vision positions SONGZIO's 26 SS collection as an artistic discourse that transcends fashion itself.
Within the campaign imagery, Seonghwa confronts a fractured self in a distorted temporal flow where reality and fantasy intersect. SONGZIO's signature structural silhouettes complete themselves on the body like moving architecture, as sculptural forms and the human figure layer to generate multidimensional meaning. The polyptych concept extends beyond a single image into a whole that achieves completion only through the collision of multiple perspectives and emotions.
This campaign once again sharply defines SONGZIO's ongoing exploration of existential duality and its sculptural fashion language. Dichotomous elements such as past and future, deconstruction and reconstruction, coexist within a harmonious narrative, visually manifesting the brand's philosophical depth. The convergence of Seonghwa's presence and Cho Gi Seok's artistic vision positions SONGZIO's 26 SS collection as an artistic discourse that transcends fashion itself.
FAQ
Who is the muse for Songzio's 26 SS Polyptych campaign?
ATEEZ's Seonghwa is the muse for Songzio's 2026 Spring/Summer Polyptych campaign. Through photographer Jo Giseok's lens, he visually expresses fractured identity and existential duality, harmonizing with Songzio's signature structural silhouettes.
What does Polyptych mean?
Polyptych refers to multi-paneled artworks where separate panels converge into complete meaning. Songzio uses this concept to construct narratives where division and unity, past and future, absence and presence coexist, expressing totality achieved through colliding perspectives and emotions.
Who photographed Songzio's 26 SS campaign?
Photographer Jo Giseok shot Songzio's 2026 Spring/Summer Polyptych campaign. His artistic vision layers sculptural structures and human forms, visually realizing Songzio's philosophical fashion language.
