Korean fashion house SONGZIO and French label EGONLAB unveiled their first collaborative collection at Galerie Noir in Dosan, Seoul, on November 11. The collection, titled SONGZIO × EGONLAB, will officially launch on November 13. ATEEZ's Seonghwa, global ambassador for SONGZIO, and actress Choi Hee-jin attended the event. PAP was on site to cover the launch.
The collaboration draws inspiration from French military uniforms. Oversized silhouettes and structured tailoring dominate, while intricate braid details add a decorative edge. The collection spans coats, jackets, knitwear, and trousers, channeling the avant-garde aesthetics of both brands. A plaid shirt visible in the slides features vertical braid embellishments running down both sides of the chest.
SONGZIO represents Seoul's architectural approach to menswear, while EGONLAB brings Paris's experimental edge. The collection merges the sensibilities of two cities into one cohesive vision. Black dominated the event racks, though red pieces also appeared. Seonghwa wore a black jacket distinguished by its pronounced braid detailing.
The collaboration goes on sale November 13. It marks the first partnership between the two brands, and early reception will be telling. Are you drawn to the fusion of military codes and avant-garde tailoring?
The collaboration draws inspiration from French military uniforms. Oversized silhouettes and structured tailoring dominate, while intricate braid details add a decorative edge. The collection spans coats, jackets, knitwear, and trousers, channeling the avant-garde aesthetics of both brands. A plaid shirt visible in the slides features vertical braid embellishments running down both sides of the chest.
SONGZIO represents Seoul's architectural approach to menswear, while EGONLAB brings Paris's experimental edge. The collection merges the sensibilities of two cities into one cohesive vision. Black dominated the event racks, though red pieces also appeared. Seonghwa wore a black jacket distinguished by its pronounced braid detailing.
The collaboration goes on sale November 13. It marks the first partnership between the two brands, and early reception will be telling. Are you drawn to the fusion of military codes and avant-garde tailoring?
FAQ
When is the Song Zio x EGONLAB collaboration collection launching?
The first collaboration collection between Song Zio and EGONLAB officially launches on November 13, 2024. A launch event was held earlier on November 11 at Gallery Noire in Dosan, Seoul, which PAP covered on-site.
What are the design features of the Song Zio x EGONLAB collaboration collection?
The collection draws inspiration from French military uniforms, featuring exaggerated silhouettes, structured tailoring, and intricate braid details. The avant-garde aesthetic of both brands is captured across coats, jackets, knits, pants, and other versatile pieces.
Who attended the Song Zio x EGONLAB launch event?
The launch event at Gallery Noire in Dosan on November 11, 2024, was attended by ATEEZ's Seonghwa, Song Zio's global ambassador, and actor Choi Heejin. Seonghwa wore a black jacket look accented with eye-catching braid detailing.
