SONGZIO and EGONLAB unveiled their first collaborative collection at Galerie Noir in Dosan, Seoul, on November 11. ATEEZ's Seonghwa, global ambassador for SONGZIO, attended the launch event. This marks the first partnership between the two brands. SONGZIO, launched in 2000 by Korean designer Park Yoon-su, is known for minimalist, genderless tailoring. EGONLAB, a Paris-based genderfluid label, has gained attention for deconstructing and reassembling traditional suit structures.
Seonghwa arrived in a black coat. His all-black look echoed the dark, restrained aesthetic shared by both brands. Throughout the shoot, his calm expression and steady gaze held the camera's attention. He firmly established his presence as SONGZIO's global ambassador.
The collaborative collection brings together SONGZIO's signature tailoring and EGONLAB's avant-garde deconstructivism. Both brands have long pursued designs that blur gender boundaries. Details of the silhouettes and finishes will be revealed in the coming days.
Galerie Noir is an exhibition space located in the Dosan area. It frequently hosts fashion launches and art collaborations. The event marked the official unveiling of the collaboration. Seonghwa's attendance heightened the buzz around the launch. What looks do you expect from the SONGZIO X EGONLAB collection?
Seonghwa arrived in a black coat. His all-black look echoed the dark, restrained aesthetic shared by both brands. Throughout the shoot, his calm expression and steady gaze held the camera's attention. He firmly established his presence as SONGZIO's global ambassador.
The collaborative collection brings together SONGZIO's signature tailoring and EGONLAB's avant-garde deconstructivism. Both brands have long pursued designs that blur gender boundaries. Details of the silhouettes and finishes will be revealed in the coming days.
Galerie Noir is an exhibition space located in the Dosan area. It frequently hosts fashion launches and art collaborations. The event marked the official unveiling of the collaboration. Seonghwa's attendance heightened the buzz around the launch. What looks do you expect from the SONGZIO X EGONLAB collection?
FAQ
When and where was the Songzio and Egonlab collaboration launch event held?
It was held on November 11 at Gallery Noir in Dosan, Seoul. ATEEZ Seonghwa, Songzio's global ambassador, attended and graced the unveiling of the two brands' first collaboration collection.
What is ATEEZ Seonghwa's relationship with Songzio?
Seonghwa is Songzio's global ambassador. He attended the Songzio and Egonlab collaboration collection launch event in his capacity as ambassador.
What kind of brands are Songzio and Egonlab?
Songzio is a Korean brand launched in 2000 by designer Park Yoonsoo, known for minimalist genderless tailoring. Egonlab is a Paris-based genderfluid brand recognized for deconstructing and reassembling traditional suit structures.
