On November 11, met ATEEZ's Seonghwa at the SONGZIO X EGONLAB launch event. Attending as SONGZIO's global ambassador, Seonghwa was asked who the coolest person of the day was. His answer wasn't verbal. Without hesitation, he poked his own cheek and smiled. It was a moment where confidence and playfulness appeared at once.
This marks the first collaboration between SONGZIO and EGONLAB. The two brands maintained their signature styles while attempting a new combination. Seonghwa arrived at the launch in a black SONGZIO look. The styling showcased clean silhouettes and standout details.
Seonghwa is currently SONGZIO's global ambassador. The chemistry between the brand and the artist continues to flow naturally. That connection was confirmed again at this launch event. His ease in front of the camera left a strong impression.
Stylish, yes—but also adorable. Seonghwa's charming moment was captured on video. That single gesture of poking his cheek said more than words could. Perhaps this is what real confidence looks like. Who was the coolest person for you today?
This marks the first collaboration between SONGZIO and EGONLAB. The two brands maintained their signature styles while attempting a new combination. Seonghwa arrived at the launch in a black SONGZIO look. The styling showcased clean silhouettes and standout details.
Seonghwa is currently SONGZIO's global ambassador. The chemistry between the brand and the artist continues to flow naturally. That connection was confirmed again at this launch event. His ease in front of the camera left a strong impression.
Stylish, yes—but also adorable. Seonghwa's charming moment was captured on video. That single gesture of poking his cheek said more than words could. Perhaps this is what real confidence looks like. Who was the coolest person for you today?
